Wednesday, August 27, 2014
Brands Brace For Convergence Of 'Native' & Ad Tech
Advertising Age has posted an article that covers the convergence of programmatic technologies and native advertising, and what brands can do to “remain human” through the process. The post was authored by Michael Brenner, head of strategy at NewsCred, a content marketing company.
Instagram Adds App to Enhance Video
Today at 10am PST, Instagram is lifting the veil on Hyperlapse, one of the company’s first apps outside of Instagram itself. Using clever algorithm processing, the app makes it easy to use your phone to create tracking shots and fast, time-lapse videos that look as if they’re shot by Scorsese or Michael Mann. What was once only possible with a Steadicam or a $15,000 tracking rig is now possible on your iPhone, for free. (Instagram hopes to develop an Android version soon, but that will require changes to the camera and gyroscope APIs on Android phones.) And that’s all thanks to some clever engineering and an elegantly pared-down interaction design. The product team shared their story with WIRED.
Modern Luxury's James Aguiar Talks September Issue Fashion Shoot
Modern Luxury, the regional magazine publisher, wanted its September issues to make a big, fat fashion statement. So when national fashion director, James Aguiar, attended the opening of “Queen of the Night” at Manhattan’s Diamond Horseshoe nightclub with his friends Linda Fargo and Giovanna Battaglia — the latter of whom happens to be creative director of the theater production — he knew he found his prime location for a fashion shoot. “I just kept thinking, ‘I need to get in here. I’m the one who has to do this shoot,’” he said.
Opera Alive Talks about Multiple Platforms
“I think consumers today demand that a brand exist on multiple platforms. As a monthly, we aren’t able to deliver the reviews as quickly as they happen. Online we can do it next day.” Diane Silberstein
Research Shows That If You Remove Anonymity, You Won’t Hear From Most of Your Readers
Lady Gaga to Perform at Harper's Bazaar NYFW Fete
Katell Pouliquen Joins Marie Claire France
InStyle’s Creative Director Rina Stone Answers MediaBistro’s Question: So, What Do You Do?
Facebook’s Localized Ad Approach to Mobile, SnapChat Gets an Investment
Former Condé Nast President Suzanne Grimes Leaves Clear Channel
Article on Flip-Side Mani Trend Quotes InStyle’s Beauty Director Kahlana Barfield
The Editorialist Launches Second Print Issue
Editor of Black & White mag, TNM Digital Media author, to exhibit at CSU Channel Islands
NCI Sells Two Magazines Back to WiesnerMedia
Redefining Advertising In The Wake Of The Click-Bait Era
Digital Ads Forecast To Surpass TV by 2017
More On: Pinterest Analytics
Don’t miss Mashable’s Mike Kriak, CFO/COO, as he outlines how technology can predict and track the viral cycle of content, keeping editors, readers and advertisers ahead of the competition. Complimentary for MPA/ASME members – save your seat, register today!
Grand Canyon National Park officials announced Wednesday that the park will begin requiring special use permits for all organized, non-commercial rim-to-rim hikes and trail runs beginning September 15.