Friday, September 12, 2014
Shareability Tops Conde Nast’s Video Wish List
Jed Weintrob, head of production at Condé Nast Entertainment, wants all the content on the media company’s online channels to leave viewers with one particular feeling: the need to share what they just watched with someone else.
Cosmopolitan.com Sr. Political Writer Jill Filipovic Discusses #CosmoVotes
In Cosmopolitan magazine’s 100-year history, they’ve tackled love, sex, and fashion but never made political endorsements. Now, Cosmopolitan.com Senior Political Writer Jill Filipovic discusses the new campaign #CosmoVotes that’s heating up the midterms.
Fox News Contributor Says: Women's Magazine Readers Want to "Check Out The Latest Fashions," Not Politics
Emma Gray writes: "Attention all women who read articles aimed at women: You probably only care about shoes, not health care, equal pay or reproductive justice. At least that's what a Fox News panel would have you believe."
EW Editor Matt Bean Previews the Fall TV Preview Issue
Chelsea Handler has not done many print interviews since ending her E! show. But one of them can be found in the “Streaming” section of Entertainment Weekly‘s 2014 “Fall TV Preview” double issue, on newsstands today.
Esquire Partners With 3 Agencies to Promote Male Mentorship
The initiative comes eight years after a collaboration between the magazine and an up-and-coming agency to raise money for clean drinking water in the third world. That effort proved successful enough to become a permanent Unicef fund-raising program — and helped the agency become better known.
Mag Bag: This Week in Magazine Media
Allrecipes magazine to Raise rate base, AIM relaunches Yoga Journal, Kim Kelleher was named publisher of WIRED, Andy Bush was named Time Inc. SVP, Global Accounts, and Tracy Everding became the Creative Director at All You.
Don't Forget to Vote: What's Your Favorite Magazine?
Various MPA member publications are predictably in the running for this annual awards group. From news to food to fashion, vote for your favorite pubs in the Adweek Hot List Readers' Choice Awards. Chime in, Share the link.
Cosmopolitan.com’s Nude Selfie Survey
More Images and Impressions from InStyle’s 20th Anniversary Bash
More on Tracy Everding Joining All You As Creative Director
More on Magazine Media People Moves
Yahoo! Adding Editorial Talent
Parade Magazine Goes up for Sale
Lena Dunham Makes Like a Statue on This Weekend’s New York Times Magazine Cover
Face Up Online: Newman Reviews Time Out New York's Cover Design
Narrative Magazine Unveils New Look
Discovery Communications Invests in the Dodo
Kierce: How to be a Copy Editor for a Magazine
FT and the Guardian Announce Print Redesigns
Marketers Again Mistakenly Think 9/11 Is a Good Brand-Building Moment
Facebook to Ask Why People Don't Like Ads
Tablet Forecast Suggests Small Screen Saturation in Mature Markets
Upworthy’s Emotional Take on Native Ads
Why Brand Measurement Matters in a Programmatic World
Dentsu Won't Buy Interpublic or Havas
TV: Longmire Canceled Beacuse Its Fans Are "Too Old" Despite Higher Ratings than Mad Men
Don’t miss Mashable’s Mike Kriak, CFO/COO, as he outlines how technology can predict and track the viral cycle of content, keeping editors, readers and advertisers ahead of the competition. Complimentary for MPA/ASME members – save your seat, register today!