Thursday, September 18, 2014
4 Ways Magazines Are Making Video Work
Time Inc., Condé Nast, and Meredith Corp. are cited as publishers uitilizing strong communication, data, efficiencies, and effective promotion to get the most out of their video content.
Where Are the Women?
Anna Griffin makes the case for more female leaders in the newsroom: Among the newsroom leaders interviewed are Julia Turner of Slate, Anna Holmes of Fusion, National Geographic’s Susan Goldberg, Kate O’Brian of Al Jazeera America, Nancy Gibbs of Time, Meredith Artley of CNN Digital, Kathleen Carroll of The Associated Press, and Aminda Marqués Gonzalez of The Miami Herald.
With New Ad Measure, The Economist Emphasizes Quality Over Quantity
The Economist is rolling out new set of audience measurements for advertisers on its mobile applications and website, hoping to lure more digital ad dollars by highlighting how much time readers spend with its content.
WIRED's James Bamford on the Edward Snowden Interview
Bamford writes: "Among his (Snowden's) most shocking discoveries, he told me, was the fact that the N.S.A. was routinely passing along the private communications of Americans to a large and very secretive Israeli military organization known as Unit 8200."
People StyleWatch's Zoey Washington Recalls Her Start in the Business
The fashion editor spoke to the Baltimore Sun about her steady, impressive rise. Her answer to "how she got started" reminds readers of the value of perseverance, as she recalled reaching out to Cosmopolitan while still in High School.
Katherine Schwarzenegger Joins InStyle As contributing Editor for #AskKat
Schwarzenegger will answer lifestyle questions from readers, submitted online using the hashtag #AskKat.
NYC Living Room Made Easy by Elle Decor’s Michael Boodro
This fall marks a pair of major milestones for seminal shelter magazine Elle Decor. Along with celebrating its 25th anniversary in print, it’s releasing Elle Decor: The Height of Style (Abrams; $45), a new book celebrating some of the chicest interiors to have graced its design-rich pages.
W Magazine Releases Five Different Covers for Its October Issue
You'll find Kristen Wiig in a retro bouffant; Ellen Page sporting a menswear-inspired ensemble; model Cara Delevingne looking '60s chic; Monégasque royal Charlotte Casiraghi in a glamorous black gown; and supermodel Naomi Campbell.
The Next New Chapter for The New Republic
The New Republic will be ramping up its digital game plan, as it announced the hire of new CEO, Guy Vidra. Vidra is joining the magazine from Yahoo! News, where he was general manager of a property with 60-million monthly visitors.
More on Meredith's Allrecipes Growth to 900,000 Circulation
Des Moines-based Meredith Corp. announced last week that its 10-month-old Allrecipes magazine, a bimonthly publication featuring recipes and helpful kitchen tips, will increase its circulation to 900,000 starting next month.
Athlon Acquires Parade, Consolidates Newspaper-Distributed Magazine Market
Parade and Dash join Athlon's lineup of newspaper-distributed magazines, including American Profile, Relish, Spry Living and Athlon Sports, which have a combined circulation reach of 38 million-plus via 1,600 newspapers.
New Hires at Glamour, Condé Nast Traveler
The New Inquiry: Not Another New York Literary Magazine
All About Beer Magazine Gets New Ownership Structure
Jack White Blasts Foo Fighters and Rolling Stone Magazine in “Kanye West-esque Rant”
Baquet’s New New York Times Masthead Said to Be Imminent
More on Why Publishers Want Attention to Replace the Impression
Why Radio Is Not Dead, in 5 Charts
Media Research Guru McDonough to Leave Nielsen At Year-End, No Succession Announced
Who’s Really to Blame for Ad Fraud?
Retail Purchases via Apps? Mobile Users Will Pass
From Search to Programmatic: In-House Programmatic Capabilities Will Start with Paid-Search Teams
Number of Websites Explodes Past a Billion (and Counting)
Facebook's U.S. Ad Revenues Outpace Users' Average Daily Time Spent on the Site
Trust in Mass Media Returns to All-Time Low
Women 50 And Over Are Not Your Parent's Boomers
Don’t miss Mashable’s Mike Kriak, CFO/COO, as he outlines how technology can predict and track the viral cycle of content, keeping editors, readers and advertisers ahead of the competition. Complimentary for MPA/ASME members – save your seat, register today!