Friday, September 19, 2014
Mag Bag: This Week in Magazine Media
Athlon bought Parade, Tim O’Connor was named Managing Director, Meredith Corp. Sales, Suejin Yang was named VP, General Manager of Digital Entertainment at People, Entertainment Weekly, and Guy Vidra was named The New Republic's CEO.
Women's Health Names Amy Keller Laird EIC
Women’s Health has promoted acting editor in chief Amy Keller Laird to the top job, editor in chief. The news was delivered to Women’s Health’s Thursday in a late-day staff meeting.
Q&A with Harvard Business Review’s Sarah McConville
Sarah McConville, VP of marketing for Harvard Business Review, discusses the most important factors in monetizing digital content and archives. "HBR tackles this by starting with audience need. What does the customer value and what is their willingness to pay for what they value?" She says.
Q&A with David Rose, Publisher of Lapham’s Quarterly
“I hear the argument, Oh, these poor little magazines with their tiny readerships, if only people appreciated them more. It’s partly true. But the bigger side of that is, well, if only you knew how to read a budget. If only you actually knew anything about publishing.” Offers Mr. Rose.
Fortune Lists 50 Most Powerful Women in Business
Fortune’s annual list of the 50 Most Powerful Women in Business is here. Somehow, Iggy Azalea didn’t make the cut. Ginni Rometty, IBM’s chairman and CEO, did though. For the third year in a row, she held down first place. The runner-up was Mary Barra, GM’s CEO.
Q&A with Vogue China's Angelica Cheung
Angelica Cheung has been editor in chief of Vogue China since the magazine’s launch in 2005. Before that, she was the editorial director of Elle China and editor in chief of Marie Claire in Hong Kong.
The Assistant Files: InStyle Fashion Assistant EJ Briones
what's it really like to be an assistant for Eric Wilson and Cindy Weber Cleary at InStyle? It requires balancing workloads and perfecting the art of multi-tasking.
Once the "Future," Are Print-at-Home Coupons Already in Decline?
Women's Day, Redbook to Combine Staffs
Fashion Business Accelerator 360 Program Features InStyle's Executive Editor, Digital, Angela Matusik As Program Keynote Speaker
Belle Knox in Conde Nast Docu-series
The Fader Names a New Editor in Chief
Léger: When The Source Magazine Was the Source of All Cool
Apple University Hires Wenner Media’s Rev Chief David Kang
More on People Moves in Magazine Media
New Literary Magazine to Feature Multimedia
How the New Wall Street Journal iPad App Is Taking Advantage of New Features in iOS 8
LinkedIn Takes Steps Toward an Ad Network
Anheuser-Busch, McDonald’s, PepsiCo, Campbell's Soup, and Visa to NFL: "Do We Have Your Attention Now?"
Procter & Gamble Cancels NFL Breast Cancer Campaign
Consumer Privacy Protection Reaches the Highest Court in the Land
USPS Board Chairman: "Packages Are the Future"
Simmons Loses MRC Accreditation, "Declines" Cited
Phoenix Marketing: Credible One-Message Ads Work Best
Attention: Nothing Else Matters
Digital Video Views on Rise
This Time, It's A Marketer Telling Other Marketers To Stop Calling Agencies "Vendors"
Why Agency People Are So Unhappy
Mobile Moms Use Smartphone Screens to Find Parenting Info
Learn how to attract, convert, engage and monetize your audiences across screens at MPA’s Audience 2.0 Symposium – featuring can’t-miss magazine media innovators and digital experts including Hayley Romer, VP and Publisher, The Atlantic. November 13, NYC. Learn more and register today.
Don’t miss Mashable’s Mike Kriak, CFO/COO, as he outlines how technology can predict and track the viral cycle of content, keeping editors, readers and advertisers ahead of the competition. Complimentary for MPA/ASME members – save your seat, register today!
September 23, 2014
MPA - 757 Third Avenue, 11th Floor
Tech and Publishing: A Symbiotic Relationship for the Digital Age
October 23 - 24, 2014
Two-day workshop for junior-level editors on print and digital fundamentals. Includes how to pitch and assign • line edit • write display type • work with art and photo • write and edit for the web • develop content for tablet magazines • maximize the value of social media • manage your career.
October 23, 2014
Join your fellow junior editors for an evening of networking and a Q&A with Wired's Editor in Chief Scott Dadich, at the next ASME NEXT Talks. Registration includes open bar.
Fresh off the news of its coming circulation growth, the website turned magazine media brand continues its excellent offerings online: Check out the AllRecipes Menu Planner which creates shopping lists, printable menus, draggable & droppable recipes from the database, and even a collection of menus by categories like "Holiday," "Diet," or "Season."