The Association of Magazine Media

Magazine Media 360° is...

A newly created industry metric that measures audiences across multiple platforms and formats to provide a comprehensive and accurate picture of consumer demand for magazine media brands. Platforms and formats covered include:

• print+digital editions
• web (desktop/laptop)
• mobile web
• video
• social media (reported separately)

Magazine Media 360° uses data from leading third-party providers and currently covers 137 magazine media brands from 34 companies, representing 95% of the reader universe. The MPA Magazine Media 360° Brand Audience Report, which contains the 360° audience metric by title is released monthly.

Click here for the latest report. 
Click here for MM360° FAQ. 
Click here for list of participating companies and brands. 
Click here to download the Magazine Media 360° Factbook. 


Join Magazine Media 360°


  • Participating publishing companies must be MPA members in good standing.                     
  • Participating magazine brands must have syndicated data tracked in print* and web** (desktop/laptop) and/or mobile web**.
  • Video will also be included if reported in syndicated research.      

* GfK MRI or Ipsos   
** comScore or Nielsen Online   

Please contact Jeri Dack at or 212-872-3765 for more information.



What People Are Saying About Magazine Media 360°