Thursday, September 25, 2014
Brand Magazines Can Create Content Marketing Kings
Brands that are able to find a niche market and create a compelling brand magazine filled with engaging content can see huge boosts in their marketing efforts.
Hearst CTO Phil Wiser on the Publisher’s Plans for the Future
Hearst Corp. announced that it has formed a new digital product development group to create mobile apps for the company’s magazines, newspapers and television stations. As the company’s audience has become increasingly digital and mobile, with on average 50 percent of the audience visiting on mobile devices, the pressure is on it to make sure the products and the revenue keep up.
Smithsonian Event Promotes Free Admission to Over 1,500 Museums Nationwide
Smithsonian magazine will sponsor the 10th annual event this year in honor of Smithsonian museums, which already offer free admission to visitors every day. Participating museums will open their doors free of charge to all guests who register online in advance for tickets.
GM CEO Mary Barra Lands on TIME Magazine's Cover
Under the headline "Mary Barra's Bumpy Ride at the Wheel of GM" she recounted how she learned about the deadly ignition switch recall that has embroiled the nation's largest automaker in at least four investigations, and led to an overhaul of its safety policies, including a record 29 million recalled vehicles worldwide in 2014.
Good Housekeeping’s Editor in Chief Jane Francisco Discusses Revamp
Good Housekeeping’s October issue comes with a few new features, and Jane Francisco — the glossy’s editor-in-chief — has shed some light on what readers can expect.
More on The Economist: We're selling views, not CPMs
The goal is to stress to advertisers the importance of quality over quantity. Selling ads based on CPMs or click-through rates can lead to a surplus of inventory and decreased pricing.
Dr. Dre Tops Forbes’ Highest Paid Hip-Hop Acts List
Forbes has named Dre 2014′s highest paid hip-hop act because he raked in an astonishing $620 million. That was more than the combined earnings of every other act on Forbes’ list combined.
How Facebook Is Courting Publishers
Facebook formed its partnerships arm four years ago, and it has since grown into a global team replete with former journalists and business execs from some of the world’s most recognizable media companies.
Complaints on Bendy iPhone, Software Bugs Dog Apple
Andy Sonnenberg Adds Wired Ad Director
More on Scorsese’s Latest Doc Is on New York Review of Books
TIME Promotes Four
Cleaning up at The New York Times Magazine
Wenner Media Taps iSocket for Programmatic Direct Tech
Magazine Sales Boom in Germany
MMA Creates Internet of Things Group
Google’s Schmidt on Privacy: Tim Cook, What Are You Talking About?
Why Banner Ads Are Broken Beyond Repair
Learn how to attract, convert, engage and monetize your audiences across screens at MPA’s Audience 2.0 Symposium – featuring can’t-miss magazine media innovators and digital experts including Hayley Romer, VP and Publisher, The Atlantic. November 13, NYC. Learn more and register today.
October 23 - 24, 2014
Two-day workshop for junior-level editors on print and digital fundamentals. Includes how to pitch and assign • line edit • write display type • work with art and photo • write and edit for the web • develop content for tablet magazines • maximize the value of social media • manage your career.
October 23, 2014
Join your fellow junior editors for an evening of networking and a Q&A with Wired's Editor in Chief Scott Dadich, at the next ASME NEXT Talks. Registration includes open bar.
To honor the world's best cities, markets, restaurants, bars, hotels, airlines, and other experiences, Saveur is thrilled to announce the 2nd-annual Saveur Culinary Travel Awards, which shines a light on all those who have wowed the magazine's editors with "vibrancy, authenticity, and uncompromising quality." See the Winners...