The Association of Magazine Media

Thursday, October 23, 2014

Magazine Media 360° September 2014 Data Now Available
Magazine Media 360° is a newly created industry metric that captures demand for magazine media content by measuring audiences across multiple platforms and formats (including print/digital editions, websites and video) to provide a comprehensive and accurate picture of magazine media vitality. Magazine Media 360° uses data from leading third-party providers and from the reader universe. This is the first time ever by any media to measure and communicate cross-platform consumer demand by brand.
The Politics of Reforming Digital Audience Metrics
Edmonds writes: "The MPA has launched what it calls the “360-degree brand audience report,” a monthly update by participating magazine sites that measures audience on multiple dimensions in a standardized format, including, for instance, referrals from five social media channels."
MPA Releases September Stats from the Magazine Media 360° Brand Audience Report
The Association of Magazine Media released the second Magazine Media 360° Brand Audience Report covering September. The report shows, the association said, a 10.6 percent year-over-year increase for magazine media content across platforms.
MPA’s “Magazine Media 360°” September Brand Audience Report Reveals 10.6% YoY Increase in Consumer Demand for Magazine Media Content across Platforms and Formats
The Magazine Media 360° Report reveals a gross audience for magazine brands of 1.514 billion in September 2014, compared to 1.369 billion in September 2013. This significant growth is largely attributable to a 90% rise in mobile web use, a doubling of video consumption and the steady performance of print/digital editions, which were up 2.1%.
A Look at National Geographic's Multiyear Deep-Dive Into Food
Theme issues aren't anything new for publishers, but National Geographic is building out an entire product line and set of partnerships off of a magazine series on the future of food.
To Print or Not to Print: More from the ACT 5 Experience Conference
Hearst Adds Editorial Recruiter, Redbook Expands Team
Nylon Media Names Paul Greenberg CEO
More on InStyle’s News Director Eric Wilson Remembers Oscar de la Renta
This Former British Vogue Editor Now Lives in a Mud Hut in Africa
The Fader Adds Three, Promotes Four
Revisiting Truman Capote’s Tipsy High Times Cover
Publishers Cool on Outsourcing Community to Facebook
Amazon Kindle Voyage, a High-End E-Reader That Beats Hardcovers
Find Out How the Audience Mix Is Evolving in the Latest 360° Data
Media Researchers Tackle The B Word, Publish Primer For Thinking About "Big" Data
Hargrave: Programmatic Transparency And Fraud Issues Have Morphed. Solve Both Or You've Sold Neither
The NYT Loves Native, Not So Much Programmatic
Digital Engagement Index
American Express: Holiday shopping on smartphones and tablets up 53% in two years
Infographic: What the Color of Your Logo Says About Your Brand
Add commerce to your content.
Discover how new technologies, data and insights can be used to grow and increase the true value of your readers at MPA’s Audience 2.0 Symposium. Register today! November 13, Hearst Tower, NYC.
Find out how magazine media's top executives are preparing for What's Next at the 2015 American Magazine Media 360°Conference, our industry's most important meeting. February 2-3, 2015, NYC.
The law is changing as fast as your job description. ASME's annual Legal Briefing for Magazine Editors will bring you up to speed on the latest legal developments. In a fast-paced and interactive day-long program, learn what you need to know to keep your magazine out of court.
The law is changing as fast as your job description. ASME's annual Legal Briefing for Magazine Editors will bring you up to speed on the latest legal developments. In a fast-paced and interactive day-long program, learn what you need to know to keep your magazine out of court.
The ASME Best Cover Contest 2015 Call for Entries is now available for download. The Best Cover Contest honors magazines published between January 1, 2014, and December 31, 2014.
“The companies tend to stop at Kerry Washington,” Aretha Busby, a stylist and the former beauty director of Essence magazine told the New York Times. “I’d love to see brands go two or three shades darker.”
October 23 - 24, 2014
Two-day workshop for junior-level editors on print and digital fundamentals. Includes how to pitch and assign • line edit • write display type • work with art and photo • write and edit for the web • develop content for tablet magazines • maximize the value of social media • manage your career.
October 23, 2014
Condé Nast
Join your fellow junior editors for an evening of networking and a Q&A with Wired's Editor in Chief Scott Dadich, at the next ASME NEXT Talks. Registration includes open bar.

In The New Yorker Julia Carrie Wong writes: "It is a strange phenomenon to see members of an industry that prides itself on the disruptive innovation of flouting regulation line up to apologize for their employees, who, in this instance, followed the rules. (Airbnb recently achieved a major victory in San Francisco with legislation that legalizes its short-term rentals, but it continues to operate outside the law in many cities. Its apology did not come with the estimated twenty-five million dollars that it allegedly owes the city in uncollected hotel taxes.) The city did allow for rentals of the park, for a twenty-seven-dollar fee, just as Conor had stated. The problem was that the two groups were following different sets of rules—one established by tradition and cultural norms, the other by city regulations."