The Association of Magazine Media

Friday, October 31, 2014

NYC Marathon weekend: Runner's World's Elizabeth Comeau Hosts a Fashion Show
Elizabeth Comeau, editor of Runner's World's new women's vertical RWZelle.com, hosted a running fashion show on Good Day NY.
Marie Claire "The New Guard" Lunch
Marie Claire on Thursday hosted its annual lunch devoted to powerful women. Held on the 44th floor of the Hearst Tower in Midtown, the event, which is dubbed “The New Guard,” is a celebration of all sorts of top executives in fashion, beauty, entertainment and media, as well as actresses and entrepreneurs.
Reminisce Bets on Nostalgia to Drive Audience Development
Reader's Digest Association has overhauled its enthusiast brand Reminisce in order to leverage something it believes is a viable trend in digital media–nostalgia.
More on Meredith’s Stephen Lacy Named MPA Chairman; Taking Over from Michael Clinton
"I'm honored to lead MPA at this transformative time in our industry," Lacy says in a statement. "The reach of magazine media platforms is at an all-time high, and I'm confident it will continue to gain if we remain focused on delivering to our audiences relevant content on platforms where he or she wants to consume it."
Magazine Media 360° September 2014 Data Now Available
Magazine Media 360° is a newly created industry metric that captures demand for magazine media content by measuring audiences across multiple platforms and formats (including print/digital editions, websites and video) to provide a comprehensive and accurate picture of magazine media vitality. Magazine Media 360° uses data from leading third-party providers and from the reader universe. This is the first time ever by any media to measure and communicate cross-platform consumer demand by brand.
The Post-Fragmentation Marketing World
Flipboard Updates App, Introduces New Redesigned iPhone and Android Look
ELLE U.K. Goes Feminist and More Magazine News from around the World
Chinese Magazine Gets Taken Over by Government
Farm Journal Media Buys Kiplinger Agriculture Letter
People on the Move in Magazine Media 10.30.14
Self Makes 2 Key Hires as It Continues Its Reinvention
Bauer Appoints Morgan Rees As Editor-in-Chief of Empire Magazine
The Inside Story of Matt Taibbi's Departure from First Look Media
Matt Taibbi’s First Look Exit Reveals Worker Unrest
Glossy Magazine Ignores Lindsay Lohan’s Rep
Muscle and Fitness Says NFL’s Fittest Man Is ...a Punter?
Investing Outside the Box: The Daily Meal’s Test Kitchen
What’s Behind the Great Podcast Renaissance?
Ken Doctor: The New York Times’ Financials Show the Transition to Digital Accelerating
Kraft Says It Rejects 75% to 85% of Digital Ad Impressions Due to Quality Concerns
The Good Old FSIs and Flyers Going Digital
Millennials, Gen Z Like Mobile Payments
Why People Don’t Like Your Brand on Twitter, in Five Charts
Ruth: Hashtags Usefulness Confirmed
Discover how new technologies, data and insights can be used to grow and increase the true value of your readers at MPA’s Audience 2.0 Symposium. Register today! November 13, Hearst Tower, NYC.
Find out how magazine media's top executives are preparing for What's Next at the 2015 American Magazine Media 360°Conference, our industry's most important meeting. February 2-3, 2015, NYC.
The law is changing as fast as your job description. ASME's annual Legal Briefing for Magazine Editors will bring you up to speed on the latest legal developments. In a fast-paced and interactive day-long program, learn what you need to know to keep your magazine out of court.
The law is changing as fast as your job description. ASME's annual Legal Briefing for Magazine Editors will bring you up to speed on the latest legal developments. In a fast-paced and interactive day-long program, learn what you need to know to keep your magazine out of court.
The ASME Best Cover Contest 2015 Call for Entries is now available for download. The Best Cover Contest honors magazines published between January 1, 2014, and December 31, 2014.
 
 
Runner's World Editor-in-Chief David Willey and Publisher Molly O'Keefe used this week's International Shoe Summit to welcome colleagues from RW's 18 international editions for the New York City Marathon. Since 2006, RW's Shoe Summit has brought together representatives from leading athletic-gear manufacturers, publishing insiders and elite runners to encapsulate how RW covers athletic footwear with the most authoritative and trusted testing and reviews. Awards are bestowed to companies that showcase the best new product, update, "editors' choice," and more.
Pictured (left to right): Willey; Kara Goucher, American long-distance runner; O'Keefe; Rodale Senior VP International/Business Development and Partnerships Rob Novick and Andrea Estevam, Editorial Director, Runner's World Brazil.