Thursday, November 6, 2014
SIGN UP NOW: AUDIENCE 2.0
What are the best ways to analyze and optimize data to deliver smarter, more personalized content to customers regardless of what “screen” they’re on? And how can these insights help inform effective strategies for advertisers? Audience 2.0 will provide answers from practitioners and technologists on how to innovate with data–and from marketers on how to translate that intelligence to benefit advertisers.
Audience 2.0 Speaker Spotlight: Q&A with The Atlantic's Hayley Romer
Next week at Hearst Tower, Hayley Romer's session 'How To Win in a Winner Takes All Marketplace,' will explore "How evolution is necessary and constant, and how by staying ahead of it, your brand can grow significantly."
Brittany Maynard Story Leads to Record Digital Traffic for People Magazine
People magazine was at the center of the story. The magazine, which is owned by Time Inc., broke Ms. Maynard's story on Oct. 6 with an exclusive interview. And it continued to report with cooperation from Ms. Maynard and her family in the weeks that followed.
How Businessweek Is Reinventing the Magazine Cover
Chances are a Bloomberg Businessweek cover has stopped you in your tracks at some point: Maybe it was the brilliant cat hurricane GIF, or airplanes humping mid-air, or the most anti-Apple typography ever slapped over Tim Cook's face. But behind the provocative graphic design is a smart strategy that's changing the way publications are made, both online and off.
Style.com Brought Under Vogue Umbrella
Style.com publisher Matt Rice reports to Vogue publisher Susan Plagemann, while editor in chief Dirk Standen reports to Vogue editor in chief and Condé Nast artistic director Anna Wintour.
Laverne Cox Named a Woman of the Year By Glamour Magazine
2014 has been a whirlwind of a year for transgender actress and activist Laverne Cox and the awards and recognition don't seem to be winding down anytime soon. Now, Glamour magazine has named Cox as a 2014 Woman of the Year, a title annually given to a select group of influential women.
CFDA/Vogue Fashion Fund Picks Paul Andrews As Winner
For the 11th year, the Council of Fashion Designers of America and Vogue were handing out awards (a $300,000 prize for the winner and $100,000 to two runners-up) to emerging designers.
Tony Hawk's Media Empire Grows with Help from Complex
Former professional skateboarder Tony Hawk is teaming up with young men's publisher Complex Media for TheRideChannel.com, a website about skate culture.
Sophia Loren Lends New Meaning to EW’s "Pop Watch"
Rodale Names Exec Director of Food Content and Strategy
Bryan Adams Talks Zoo Magazine
How Liz Eswein Became the Most Influential Person on Instagram
Vice Columnist Attends My420Mate Mixer
J&J Looks to Globalize Agency Teams to Match Its New Structure
The Unintended Consequences of Technology
The Ad Industry’s New Low-Tech Fix to Ad Fraud
Marketers Fail to Coordinate Across Channels
Discover how new technologies, data and insights can be used to grow and increase the true value of your readers at MPA’s Audience 2.0 Symposium. Register today! November 13, Hearst Tower, NYC.
Find out how magazine media's top executives are preparing for What's Next at the 2015 American Magazine Media 360°Conference, our industry's most important meeting. February 2-3, 2015, NYC.
The ASME Best Cover Contest 2015 Call for Entries is now available for download. The Best Cover Contest honors magazines published between January 1, 2014, and December 31, 2014.
Online Gallery: Thanksgiving preparations can get complicated, but your sides don't have to be. Prepare any of these flavorful dishes, from creamed Brussels sprouts to maple butter mashed sweet potatoes, in no time at all.