Friday, November 7, 2014
SIGN UP NOW: AUDIENCE 2.0
What are the best ways to analyze and optimize data to deliver smarter, more personalized content to customers regardless of what “screen” they’re on? And how can these insights help inform effective strategies for advertisers? Audience 2.0 will provide answers from practitioners and technologists on how to innovate with data–and from marketers on how to translate that intelligence to benefit advertisers.
Print Media Buying Has Stabilized, Agency Execs Say, But Change is Still the Watchword
The most dominant story in magazine media over the last decade—the decline in print as digital media surges—may be changing, according to an all-star panel of ad agency executives at a Min breakfast Thursday. There was general consensus on the panel of four that the decline has stopped and buying into print media has stabilized—and may last for several years.
Q&A with Glamour Editor in Chief Cindi Leive
Under Leive, Glamour runs its Women of the Year awards, one of Condé Nast’s marquee events that celebrates female leaders in a variety of fields, including entertainment, the arts, education, politics, media, philanthropy, science and business.
The Economist Launches a Daily Edition for Your Phone
The Economist launched a new product on Thursday, The Economist Espresso, that’s a daily weekday mobile edition of the magazine. The Economist, which is a weekly, announced the new product on Thursday.
WSJ. Innovators Have Star Power
The Wall Street Journal’s fashion magazine drew some of the biggest stars in the city for its Wednesday night awards ceremony.
InStyle’s December Cover Girl, Ariana Grande
The star opens up about insecurities and the importance of focusing on things that matter.
Vladimir Putin Pictured with Hitler Mustache on Advocate Cover Naming Him "Person of the Year"
The Russian president beat out nine other candidates including Apple CEO Tim Cook, Orange is the New Black transgender actress Laverne Cox and actor Neil Patrick Harris for his “crusade against LGBT Russians,” the magazine wrote.
A Healthy October Harvest of New Magazines...
Husni writes: "This month there were 13 titles with intended frequency appearing on the nation’s stands with and they were as diverse and different as the autumn leaves scattered across a field. From Sudoku to Yoga – and everything in between, October was an awesome month for magazines."
More on the Secret to Good Magazine Covers and More #Mustreads
Hearst Magazines Adds Two
Cortney Pellettieri Expands Duties at Hearst
Rodale Hires Melanie Hansche As Executive Director of Food Content and Strategy
French Elle Taps Friquette Thévenet-Mondino
BuzzFeed: We Don’t Do Clickbait
USPS Will Deliver Packages 7 Days a Week for Holidays
Mobile RTB Continues To Surge, As Does Rich Media Use
The Ad Sentiment Index
U.S. Added 214,000 Jobs in October; Unemployment Fell to 5.8%
Is Mobile More Than a Shiny New Toy? [Infographic]
Goodwin: Digital Advertising Will Never Surpass $100 Billion
Discover how new technologies, data and insights can be used to grow and increase the true value of your readers at MPA’s Audience 2.0 Symposium. Register today! November 13, Hearst Tower, NYC.
Find out how magazine media's top executives are preparing for What's Next at the 2015 American Magazine Media 360°Conference, our industry's most important meeting. February 2-3, 2015, NYC.
The ASME Best Cover Contest 2015 Call for Entries is now available for download. The Best Cover Contest honors magazines published between January 1, 2014, and December 31, 2014.
For the third year in a row, Forbes teamed with Appinions to assess how the CMOs of the top companies in Forbes’ Global 2000 list rank in terms of influence, how widely their opinions travel, and how much reaction they generate when they speak.