Tuesday, November 18, 2014
Magazine Media Brands are Social Climbers- Check Out the Magazine Media 360° Social Media Report
The Social Event of the Season: MPA Releases the Magazine Media 360 Social Media Report
MPA Releases First Magazine Media 360° Social Media Report
The MPA has released its first report on social media activity of its member magazine brands. The report, which the MPA calls the Magazine Media 360° Social Media Report, is based on data provided by SocialFlow.
National Geographic, Forbes, Vogue, TIME and More Lead in the MPA's New Social Media Rankings
Included in the top 10 magazines in terms of "likes" and followers across all four combined networks are National Geographic (with 56.2 million), Time (20.1 million), The Economist (18.3 million), Vogue (16.8 million), People (12.5 million), Elle (9.6 million) and Forbes (8.6 million.)
Essence Adopts AR to Enhance Consumer and Ad Client Experiences
In its December issue, Essence has decided to embrace augmented reality to enhance the print experience for marketers and its readers with Blippar's AR technology.
Time Inc. Locks in Outbrain's Headline Recommendations in $100 Million Deal
Time Inc., the nation's largest magazine publisher, has struck a deal making Outbrain the exclusive external provider of recommended stories for Time Inc.'s websites, including Time.com and People.com. Until now, Time Inc. had worked with a mix of the companies whose ubiquitous content-recommendation widgets help push traffic around the web. The pact is worth more than $100 million to Time Inc.
Meredith Corp. Buys Mywedding.com
Meredith has snapped up mywedding.com. The site helps soon-to-be-wed couples plan their weddings with free planning tools and wedding-centric content that connects consumers with local, national and international wedding professionals and venues.
Meredith Cooks Up Allrecipes Wares
Meredith Corporation has signed a licensing agreement with Clipper to manufacture a line of cookware, bakeware and kitchen gadgets under the Allrecipes brand. The deal marks Allrecipes’ first product line, which will debut at the International Home and Housewares show in March 2015.
69% of Advertisers New to WSJ. Magazine’s November Edition
“Sixty-nine percent of our advertisers are new to the issue, including Harry Winston, Bulgari, Gucci, Carolina Herrera and Coach, who ran in WSJ.’s first-ever gatefold," said Anthony Cenname, publisher of WSJ. magazine, New York.
Forbes to Debut the Forbes Executive Insight Center
Forbes Insights has announced it has partnered with Prosper Insights & Analytics to launch the Forbes Executive InsightCenter — a one-of-of-its-kind subscription-based integrated data platform with advanced analytics that integrate hundreds of consumer insights from thousands of various data sets.
Cake Screening Hosted by InStyle and The Cinema Society at the Tribeca Grand Hotel
Jennifer Aniston and her beau Justin Theroux attend InStyle/Grey Goose after-party following the screening of her latest movie, Cake.
USPS Loses $5.5 Billion and Its Postmaster General
"The chronic issue our industry has had with postal operations is the inability of the postal service, despite good faith efforts, to more efficiently and more cost effectively handle flats, or specifically in our case, magazines," says Jim Cregan, EVP of government- "It's an ongoing challenge. We've believed for a long time that the postal service's costs they say they incur are out of whack. Megan (Brennan) is going to be well-equipped to step up the postal service's efforts in that regard."
Dave Chappelle Covers GQ
Southern Living Mystery Solved: Did You Guess the Location of the Magazine's First Cover Correctly?
Automobile Magazine Releases Its All-Stars List for 2015
Time Inc. Gears Up for Third International Edition of People Magazine
Wired and Gannett Make Moves
More on Food & Wine Magazine's Dana Cowin Boosting Her Kitchen Confidence
Adobe Launches In-App Messaging Via iBeacons
More on Airbnb Is Launching a Print Magazine: Pineapple
Say Media Selling Content Sites
Magazines for the World’s Most Important People: Children’s Magazines
Little Mermaid's Ursula Recreates Kim Kardashian's Nude Paper Magazine Cover in Artist's Drawing
Kim Kardashian Addresses Decision to Go Nude in Paper Magazine
With Its War on Promotion, Facebook Is Now an Ad Critic
More on Postal Service Reports $569 Million Revenue Increase, and $5.5 Billion Loss for 2014
Not Even Super Bowl Immune to TV Ad Woes
Shoppers Expect to Be Rewarded for Viewing Ads
Racing from the Bottom: 75% of Brands Now Using Programmatic
Find out how magazine media's top executives are preparing for What's Next at the 2015 American Magazine Media 360°Conference, our industry's most important meeting. February 2-3, 2015, NYC.
The ASME Best Cover Contest 2015 Call for Entries is now available for download. The Best Cover Contest honors magazines published between January 1, 2014, and December 31, 2014.
Tim Neville of SKI Magazine reports: "To Get to the world’s most exotic ski resort you must first get to Pyongyang, the capital of North Korea, where, after the People’s Army checks your papers and records your smartphone’s serial number, you will end up at the Yanggakdo, one of perhaps eight hotels in this city of 2.5 million people where foreigners are allowed to stay. The hotel is grayish blue and lords over a horn-shaped island. It has 47 floors and a thousand outdated rooms. About 30 of those rooms are occupied today."