The Association of Magazine Media

Thursday, December 4, 2014

MPA Audience 2.0 Symposium Recap
Did you miss it? MPA's Audience 2.0 Symposium kicked off with keynote speaker Michael Lazerow, chief strategy officer at Salesforce Marketing Cloud, who discussed the role and responsibilities of the new CMO. Among the many presenters that day were Sean Bumgarner CDO at Galvanized, Chris Wilkes vice president of Hearst’s App Lab, Mashable’s Stacy Martinet, Lauren Pedersen of Cxense, Robert Macdonald of Pinterest, Jim Anderson, CEO of SocialFlow, Gavin Gillas, Co-founder and CEO of The Magazine Channel, Forrester's Susan Bidel, Todd Krizelman, CEO of MediaRadar, The Atlantic’s VP and Publisher Hayley Romer, and Eric Johnson, EVP of Global Multimedia Sales at ESPN.
Troy Young Leading the Charge at Hearst Digital
Young, who joined Hearst 18 months ago, took charge of the publisher’s Web properties in order to grow its audience and design a platform to help increase advertising revenues. He told WWD on Wednesday that since last year, Hearst has pulled a 98 percent increase in unique visits across all its brands combined to 112 million.
More Q&A with Amy Astley
Amy Astley discusses the Teen Vogue Handbook and offers tips on how to break into the fashion industry on WSJ Live.
InStyle’s Kahlana Barfield's Career Path
A look at the career path InStyle’s Fashion & Beauty Editor-at-Large Kahlana Barfield took in order to get where she is today.
Rachael Ray Weighs In on Martha Stewart’s Feud with Gwyneth Paltrow
The alleged feud between Martha Stewart and Gwyneth Paltrow has been a hot topic in the food industry, particularly over the last year. So when celebrity chef Rachael Ray was asked for her take on the Martha vs. Gwyneth debate during an interview on Wednesday on Bravo's "Watch What Happens Live," all ears were certainly perked for her response.
Garden & Gun Magazine's Good Dog Essay Collection "Pulls at Heartstrings"
Since its inception in 2007, G&G's "Good Dog" column -- reader-submitted essays about man's best friend -- has been the most popular feature in the Southern lifestyle publication.
6 Reasons U.K. Magazines Are Struggling Online
U.S. Media Companies Register Big Uptick in Global Deals
Real Simple Adds Food Editor, Niche Media Names COO
Time Inc. Restructures Business Operations
Robb Report Sold to PE Group
Cover Battle: Interview or T: The NY Times Style Magazine
More Next Issue Media Raises $50 Million, Enlarges Digital Platform
Longtime Ad Columnist Stuart Elliott Retires, Successor TBD
German Magazine Der Spiegel's Editor Stepping Down
Judge Refuses To Dismiss FTC Case Against Amazon
Industry Group Lays Out Principles for Internet of Things
"Buckle Your Seatbelts, Cancer Centers Fly Very Friendly Skies:" Called Out for Print Advertorial
Nielsen: Even the Old Are Watching More Digital Video
Google Identifies Robots Through Behavior
Yahoo Poised to Pass Twitter in US Mobile Ad Share by 2015
The State of Native Ads on Mobile in 5 Charts
Goodwin: What If We Reimagined Advertising?
Digital Branding Is Emerging, and Content Is Leading the Way
Complimentary for MPA and ASME members You’ve got your apps on the newsstand, but how do you take them to the next level and drive deeper business value? Join Adobe’s Ivan Mironchuk for a detailed look at the most powerful consumer marketing tools and capabilities that Adobe DPS offers. Learn how publishers can integrate them into the app experiences to increase conversion rates, drive repeat visits and deliver meaningful revenue.
Find out how magazine media's top executives are preparing for What's Next at the 2015 American Magazine Media 360°Conference, our industry's most important meeting. February 2-3, 2015, NYC.
The ASME Best Cover Contest 2015 Call for Entries is now available for download. The Best Cover Contest honors magazines published between January 1, 2014, and December 31, 2014.
December 09, 2014
757 Third Avenue
Bloomberg Businessweek's 85th Anniversary issue, online ( today and on newsstands Friday, December 5th, highlights the 85 most disruptive ideas in business over the last 85 years. The list, ranked in ascending order and bookended by the Jet Engine (#1) and GDP (#85), features a range of ideas and innovations that have not just changed the way we live but influenced in a fundamental and enduring way how business is conducted around the world. 
View the full list, plus articles, interviews, interactive graphics, and videos tied to the special 85th Anniversary Issue at: Search for #Businessweek85 on social media.