Tuesday, December 9, 2014
See Where Your Magazine Media Brand Grew Across Platforms! October 2014 Magazine Media 360° Brand Audience Data Available - Along with First Ever Monthly Averages for the Quarter
Average monthly magazine media audiences grew 9.8% for the months of August, September and October 2014 versus the same months in 2013, according to the Magazine Media 360° Brand Audience Report, released today by MPA-The Association of Magazine Media. This new report, which uses data from leading third-party providers, reveals an average gross audience for magazine brands of 1.50 billion in August/September/October 2014 (1.53 billion including brands for which prior year data was incomplete), up 9.8% over the same months in 2013 (1.37 billion). The strong quarterly performance was powered by video and mobile web consumption, up 59.2% and 90.8%, respectively, over the same quarter in 2013. The complete report, which currently covers 151 magazine media brands from 34 companies, representing 95% of the reader universe, as well as October results, -can be found HERE. ( http://www.magazine.org/magazine-media-360 )
Q&A with Hearst Magazines President David Carey: "Our Business Is One Part Innovation and One Part Aggressive Management"
Interviewed by Professor Samir Husni, Mr. Carey offers “In fact, our new magazines plus digital, now account for 32% of the profits of our U.S. companies. These are businesses that 5 years ago either did not exist or were in a loss position.”
Q&A with WIRED's Kim Kelleher
Wired publisher Kim Kelleher’s career may have brought her to one the most iconic magazine brands in the world, but the Wired publisher has some simple advice for anyone plotting a similar path: Work hard, and don’t let success change you.
More on People Tapping Poshly for Consumer Intelligence
The partners joined forces to launch a new digital channel, “Poshly Giveaways by People,” which will give visitors to the People Web site the chance to win beauty and personal care giveaways by answering questions presented in quizzes.
At the Newsstand: Town and Country, TIME, and The New Yorker Among the Titles Reviewed
"Magazines for the mega-rich:" The $60 million sale of The Robb Report, a glossy magazine that targets the wealthy with its focus on high-end toys, is turning into an early Christmas present for Cleveland Cavaliers owner Dan Gilbert. But while the rich are the present every publisher wants this holiday season, it is a huge demographic, with its own pecking order...
Innovation in Print: U.K.'s Country Life’s Advent Calendar Cover
Husni writes: "Country Life, Time Inc.’s weekly publication in the United Kingdom, offers one of the best examples of innovation in print. The November 26 issue, which looks and feels like a monthly, has an Advent Calender Cover with 25 windows to open every day in December."
min Celebrated Their Most Intriguing, Rising Stars and Hottest Launches
This year's "30 Hottest Launches" were selected by Dr. Samir Husni, "Mr. Magazine" and honored new magazines from Angler's Journal to Girls' World. Guest presenters included Elisabeth DeMarse, CEO of TheStreet, Inc. and Dick Ryan, the VP of Sales from Publishers Press.
ANA: Advertisers Pay Billions for Bogus Web Traffic, Much of It Due to Bots
Marketers are wasting billions of dollars on online ads that real consumers never see, according to a new study by the Association of National Advertisers and ad fraud detection firm White Ops Inc.
Chris Hughes Clarifies New Republic New York Plans
September Cover Stars
Nicole Kidman Covers Elle
InStyle’s January Cover Girl Jessica Chastain Explains How Brad Pitt Changed Her Career
People Names Director of Photography
Seventeen and Nylon Add to Teams
Magazine for Creative Girls Launching in Gowanus
With Rumors of Another Cellular-Capable Smartwatch, Let’s Hit the Brakes
Today in Media History: 1968, the Computer Mouse Debuted
What Online Display Ad Sizes Drive the Best Viewability Rates?
Device Downers: For Heavy Users, Mobile Is a "Fun-Sucker"
More on How Marketers Could Lose $6.3 Billion to Bots in 2015
Mobile Traffic Behind "Dark Social"
Why Programmatic Is the Word of the Year
5 Things We Learned about Agencies in 2014
Find out how magazine media's top executives are preparing for What's Next at the 2015 American Magazine Media 360°Conference, our industry's most important meeting. February 2-3, 2015, NYC.
The ASME Best Cover Contest 2015 Call for Entries is now available for download. The Best Cover Contest honors magazines published between January 1, 2014, and December 31, 2014.