Tuesday, December 16, 2014
Here's to a seriously successful 360° Days in 2015
Q&As with Time' Inc.'s Joe Ripp, Hearst's David Carey, and Dr. Samir Husni
Mr. Magazine's "Monday Morning" includes interviews with Joe Ripp, CEO of Time Inc., David Carey, President of Hearst Magazines and a profile of Mr. Magazine himself.
Q&A with Time Inc.’s Norman Pearlstine
Media lion, drives magazines into the digital age: “I’ve been in the business a long time and seen the changes. I can probably take a little longer view than other people do who are worrying about how many [unique visitors] they had last month or how many page views or something.” Said Pearlstine.
Time to Accept Bitcoin for Fortune, Health Subscriptions
Time Inc. has joined with with bitcoin wallet company Coinbase to offer the digital currency as a subscription payment option for magazines including Fortune, Health, Travel + Leisure and This Old House. The partnership, which Time said it hopes to expand in the coming months, is the latest sign that bitcoin’s appeal is growing among mainstream companies.
People’s Robin Williams Issue a Best Seller
People’s August 25th edition — honoring Robin Williams’ life and tragic death — was its number one selling issue of 2014. Adweek reports that 1,169,800 copies of People’s Williams issue were sold.
Forbes CEO Mike Perlis' Defense of Native Advertising
Mike Perlis, Forbes’ chief executive officer told Marketing that Forbes had been focused on native advertising since four years ago when its Brand Voice offering debuted. Since then, its digital ad revenues have surpassed its print in 2013; and the former is pulling in approximately 65% of ad dollars for the publisher.
A Cosmopolitan Editor Who Has Paid Her Dues
Emma Barker‘s current job title is as yummy as Carrie Bradshaw‘s favorite cocktail. At age 27, Barker is the sex and relationships editor for Cosmopolitan.
More on Teen Vogue's Research: Teen Girls Still Like Malls
Even in a digital age, young women still love shopping malls—especially during the holidays. According to a survey of female millennial shoppers from Teen Vogue, 65% of respondents will do the majority of their holiday shopping in stores, compared to 35% who will do most of it online. The top reasons why respondents said they would rather go to a mall than shop online during the holiday season was to see products (75%), hang out with their friends (44%), and bond with their mom (37%.)
Daily Show’s Jessica Williams Covers Wired
The Daily Show correspondent Jessica Williams is Wired’s latest cover star. That is one insanely bright front page. Inside the issue, Williams discusses her dream — to become a media mogul.
How to Market to Online Shoppers Based on Personality Types
Doug Heise writes, "so give him what he wants in the form of rich visuals, engaging magazine-like content and thematic microsites that blend product details with editorial content."
Legendary Mad Magazine Illustrator Jack Davis Calls It Quits at 90
More on People Magazine Awards: Pharrell, Gwen Stefani to Perform
More on Athlon Adjusting Parade Magazine Rate Bases, Ad Costs
More on InStyle’s Dana Avidan-Cohn, and Violet Gaynor on House of DVF
Shelly Banjo Joins Quartz
Southwest: The Magazine to Debut a Personal Essay Section in January
The Week Closes Comments Section
With $500 Million in Tow, Vice Media May Seek IPO
Thanks to Social, Over Half of Marketers Now Retargeting on Mobile
Inside Medium’s Newest Native Ad Gambit
The 13 Biggest Brand Fails of 2014 The Year's Silliest, Scariest and Stupidest Screw-ups
The ASME Best Cover Contest 2015 Call for Entries is now available for download. The Best Cover Contest honors magazines published between January 1, 2014, and December 31, 2014.
Making the list - the Snow Glow singing Elsa doll with 15 phrases and a light-up dress for $35. She belts out the "Frozen" hit "Let It Go" in both English and Spanish and comes with snowman sidekick Olaf. Good Housekeeping predicts this will be the toy of the year.