Wednesday, December 17, 2014
Here's to a seriously successful 360° Days in 2015
Amid a Surge in Digital Traffic: Time and People Magazines Trim Print Circulation Guarantees
Time Inc., which became a publicly traded company in June, has sought to reinvent itself as more than just a print publisher. And it has dramatically increased the number and frequency of stories posted to Time.com and People.com. The effort has helped both sites significantly boost their digital audiences. Unique visitors to Time.com on desktop and mobile devices, for example, was 22.6 million in November, a 26% increase over the previous year, according to ComScore.
Hearst Increases TrendingNY Publishing Frequency
Hearst Magazines is increasing the publishing frequency of TrendingNY, its free weekly fashion magazine aimed at young women. TrendingNY made its debut in September and four issues were printed. Starting with the new year, Hearst will publish nine issues.
Study: Doctors’ Offices Lose Millions to Magazine Theft
To test why waiting room mags are outdated, the University of Auckland researchers equipped a waiting room with 87 magazines, both “gossipy” and news oriented, and tracked the rate at which they disappeared. Three out of five magazines that were published within the last two months were taken, compared with 29% of magazines older than two months. Over a month, an average of 1.3 magazines disappeared each day.
190 Magazines Launched in 2014
Erik Sass writes: "The number of magazines launched over the last two years increased from 185 new titles in 2013 to 190 new titles in 2014, according to MediaFinder.com, which maintains a database of periodical publications."
Obamas Discuss Their Experiences With Racism in People Magazine
In a candid interview with People magazine, President Barack Obama and first lady Michelle Obama spoke about their personal experiences with racism.
Mike Hofman Named Exec Digital Director of GQ
“With a proven track record of finding new and inventive ways to capitalize on smart web-centric content, Mike strikes the perfect balance of valuing great editorial ideas and applying those across various and ever-changing platforms” said GQ‘s editor Jim Nelson, in a statement. “As we move into 2015 our agenda is clear: make our digital presence faster, smarter, more nimble, and ultimately more engaging.”
More on InStyle on House of DVF
More on Time Inc. As First Publisher to Accept Bitcoins
More on Daily Show’s Williams: WIRED for Total Media Domination
Newsweek Adds Seven
Southern Living Makes Two Editorial Changes
Jerry Garcia’s Letter to a Vogue Model
Some of the World's Most Famous Transgender Women Cover CANDY magazine
The New York Times on Edge Prior to Layoffs
The Insane History of How American Paranoia Ruined and Censored Comic books
Cross-Channel Campaigns Remain Challenging for Marketers
MediaCom Wins Mars' Global Media Planning Assignment
IAB: Marketers Should Aim for 70% Viewability in 2015
100 Percent Viewability: An Unreasonable Demand?
Most Second-Screeners Don't Follow TV, Ads
Online Shoppers Use Mobile Most on Sunday
The ASME Best Cover Contest 2015 Call for Entries is now available for download. The Best Cover Contest honors magazines published between January 1, 2014, and December 31, 2014.
Writing for The New Yorker, Basharat Peer: "The terrorists entered the auditorium; Ebad, a tenth grader, told Radio Free Europe that he saw the men kill forty or fifty students there. They then entered one classroom after another, firing upon the students. “I was writing my examinations. Our teacher was overseeing it. We heard gunfire. We ducked and huddled together in a corner of the classroom,” a student told Samaa television network."