Tuesday, January 6, 2015
Our most ambitious conference yet. A deep dive into WHAT’S NEXT? in advertising, content, audience, leadership, and of course, technology. Save the date: FEBRUARY 2, 2015.
More on David Carey's Triumphant End of Year Memo to Staff
Carey highlighted some enterprising moments for the company, including new print launch Dr. Oz The Good Life, as well as the reset of Hearst’s publishing suite, which would improve its digital experience. He also underscored the centralization of its digital editorial teams, as well as efficiencies in print, edit and business staffs.
The Economist's Paul Rossi Among Notables Answering the Question: What Does "Premium Publisher" Mean?
Not all inventory (or audience) is created equally. Premium is synonymous with quality, trust...
The Mr. Magazine Manifesto 2015: Audience First…
Some tough love and truth from Professor Husni: "Advertisers are not departing print. Some magazines in 2014 published their largest issues since their inception. More ad pages mean bigger magazines than ever. When you hear some ad agency folks declaring that “we have no customers walking into our office and asking to place their ads in print,” ask them who their clients are and what about those pages and pages of ads in print? Are they representing the wrong clients?"
More on Jennifer Aniston’s Sixth InStyle Cover
Take a behind the scenes look at Jennifer Aniston’s cover spread for InStyle’s February issue.
Lena Dunham Covers Elle
Inside the issue, Dunham explains that she is dedicated to using her fame as a platform for speaking up about causes that are close to her heart.
W's 'Best Performances' Nominees Are Out
The magazine’s February issue, which hits newsstands today, is dedicated to Hollywood’s “Best Performances,” and actors such as Julianne Moore, Shailene Woodley, Amy Adams, Reese Witherspoon, Emma Stone, Bradley Cooper, Keira Knightley and Benedict Cumberbatch appear on seven covers (the latter two together.)
Dave Grohl Powers AA’s Revamped In-Flight Magazine
If you flew American Airlines over the holidays, you may have noticed a spiffed up issue of in-flight magazine American Way tucked into the seat in front. That’s because the January 2015 issue, with Dave Grohl and the Foo Fighters on the cover, heralds a major re-engineering.
Forget Fish 'n' Chips in Newspaper, NFC Chips in Magazines Are the Next Big Thing
Rik Henderson writes, "Print advertising is not dead, it just needs to adapt to survive, says BMW. The car manufacturer has teamed with London-based tech start-up Tamoco to add NFC chips to magazine ads in order for readers to interact with the printed page."
Fashion Bloggers Strut Their Stuff on Cover of Lucky Magazine
From Magazine Shoots to Moroccan Underwear
Reader’s Digest Association Names Richard Sutton CRO
The Atlantic Adds Yoni Appelbaum, Promotes Sophie Gilbert
Bloomberg, Forbes Expand Teams
Jourdan Dunn to Front British Vogue
Tom Conradi Named Chicago Magazine Publisher
North American Publishing Company Changes Name to NAPCO Media
Why Aren’t More Newspapers Cutting the Number of Days They Print Each Week?
More on Yahoo Has Not Approached Scripps About Buying Food Network: Sources
Q&A with Paul Bozuwa, President & COO of Dartmouth Printing Company
Time to Break up Yahoo?
Google Piracy Takedown Requests Rise
In Farewell Address, Donahoe Holds Out Hope for Postal Reform in 2015
Real-Time Analytics to Shift from "Descriptive to Prescriptive"
Is This the End of B2B Marketing as We Know It?
Tomorrow's CMO Will Be Plugged into the Entire Marketing Cycle
Data Becomes CES Rising Star for Advertisers
The ASME Best Cover Contest 2015 Call for Entries is now available for download. The Best Cover Contest honors magazines published between January 1, 2014, and December 31, 2014.
Jennifer Rooney of Forbes writes: "At the center of (the) democratization of brands and the new mechanics of marketing and advertising are young people, digital natives, but more than that, individuals who have little regard for established rules of engagement. They are fearlessly rewriting the marketing playbook, finding whitespace and developing unprecedented tools, processes, strategies and companies. This year’s list of 30 Under 30 in Marketing & Advertising showcases those people."