Tuesday, January 13, 2015
Our most ambitious conference yet. A deep dive into WHAT’S NEXT? in advertising, content, audience, leadership, and of course, technology. Save the date: FEBRUARY 2, 2015.
Magazine Media 360° Rings in the New Year with Good News
The complete report, which currently covers 146 magazine media brands from 32 companies, representing 95% of the reader universe, can be found at www.magazine.org. Commenting on the data, Mary G. Berner, President and CEO, MPA-The Association of Magazine Media said, “It’s always good to start the new year with positive news – in this case, continued good news, as magazine media’s audience continues to build momentum.” She added, “We couldn’t be more pleased that The Magazine Media 360° Brand Audience Report is becoming a trusted source of insight and information, particularly among advertisers. The ad community has quickly begun to recognize this metric as a valuable tool that measures consumer demand across platforms, which is exactly the way they are buying our content today.”
Complimentary MIN Issue This Week for MPA Members
From the Pages of min: Steve Smith's Eye on Magazine Media 360º: "Mobile Drives Audience Growth Thanks to Content and Responsive Design," the minfographic, a look at Essence's forceful and precedent-setting "Black Lives Matter," and a special offer for members of MPA.
The National Magazine Awards honor print and digital publications that consistently demonstrate superior execution of editorial objectives, innovative techniques, noteworthy journalistic enterprise and imaginative art direction.
Pharmageddon Ends as Floodgates Open for Drug Ads
Shops See Surge of Spending From Once-Hot but Long-Dormant Category: In 2012, health-care ad agencies were coming off a billion-dollar drop in annual drug advertising over five years with little hope in sight: A host of blockbuster medications were about to lose patent protection and there were pessimistic projections for the pipeline ahead.
Essence Editor-In-Chief Vanessa K. De Luca Talks Magazine's Historic "Black-Out" Cover
9 Popular Mediabistro Sites to Become Core of New Adweek Blog Network: Mediabistro to Refocuses on Recruitment and Professional Development
Founder Carol Evans Leaves Working Mother Media
See Charlie Hebdo's First Cover After Last Week's Attack
More Coverage on InStyle's Celebration of the Golden Globes Awards at the 16th Annual After Party
Sue Callaway Joins Time Inc. as Senior Editor, Automotive
Popular Mechanics and Marie Claire Make Moves
Miranda Mulligan Named National Geographic Digital Creative Director
Kurt Soller Named Editor of Businessweek's Etc.
John Besh Joins House Beautiful As Food Columnist
More on GQ and BuzzFeed Add to Teams
Digital Publishers Turn to Cartoons to Cover the News
White House Readies Bill Establishing New Privacy Rights
How Much Search Traffic Actually Comes from Googling?
The Art of Content Marketing