Friday, February 6, 2015
MPA’s AMMC Looks to Redefine the Magazine Industry
Bill Mickey: "Program focuses on multiplatform strategy, while the association tries to graduate "magazines" to "media.""
The Top CEOs Are Excited by Magazine Media’s Future
The defining characteristic of magazine media companies is the content it creates, which is enhanced through investment in tech expertise and delivery to “wherever and however” consumers want to engage with it: A recurring theme throughout the MPA’s American Magazine Media 360º Conference (AMMC) in New York, this was reinforced during a panel session with top CEOs on the last afternoon of the conference on Tuesday
Maria Rodale on the Future of Magazine Media - 10 Ideas That Could Rock Our World
Maria Rodale writes: "It's not the love of print that's gone--it's the business model that's broken. Plenty of people still love print. Take books, for example: E-books have leveled off at about 30 percent of all sales. After the initial thrill, people remember what they love about the real thing--everything from the feel and smell of real pages to the fact that batteries never run out and that hard copies look good on their shelves."
The Economist's Paul Rossi on the Role of "Brand" in Today’s Media Landscape
The Economist's Paul Rossi likens Millennials to “content DJs”, curating and sharing content in the digital space. Within the social media environment, they are acutely aware of their “personal brands” within the space.
How Magazine Media Fits into the "New Advertising Game"
Something “profound positive” has changed in the magazine media industry in the past 18 months a top Unilever executive told the American Magazine Media 360º Conference in New York on Tuesday.
New Historic Partnership Between InStyle and J.C. Penney
In a new partnership with InStyle, J.C. Penney will rebrand its salons into a “modern, cutting-edge salon concept” called The Salon by InStyle.
Commentary: On Magazines and Magazine Making
Among Professor Husni's many observations on the evolution of the industry (and what he insists is its ink-on-paper core,) he quotes Maria Rodale, CEO of Rodale Inc. “ We as an industry have undervalued our products and overvalued ourselves.”
AMMC 2015 RECAP
On February 2nd and 3rd, 500 presidents and CEOs, top publishers, editors and advertisers from magazine media, representing the decision makers from both publishing and content, gathered for The American Magazine Media 360° Conference. The theme was What’s Next?, and speakers, panelists and breakout sessions over the two days explored what’s next in magazine media, as well as what’s on the horizon for competitive and complementary industries.
Magazine Media 360° Factbook
A new compilation of powerful infographics built from recent Magazine Media 360° Brand Audience Reports is available.
Stars and Stripes Magazine Compelled NBC News Anchor Brian Williams to Come Clean
RadioShack Files for Bankruptcy, Will Co-Brand Stores with Sprint
More on the Plus-Size Model Making Magazine History in Sports Illustrated
More on InStyle’s March Cover Girl, Kerry Washington: She Talks about Fashion, Life, Family, and the Cover Itself
Ad Age Partners With Times of India to Launch Ad Age India
Bloomberg Celebrates New Site
Saveur Add Senior Editors
People on the Move in Magazine Media
Bauer Takes Xcel Media Global, Unites Digital Properties On One Platform
Observer Media's Yue Magazine Folds
Twitter Delivers on Revenue, but Flops (Again) on User Growth
U.S. Economy Added 257,000 Jobs in January; Unemployment Rate at 5.7%
Viewability: 3 Steps Every Publisher Needs to Take
How to Attract Millennial Twitter Followers
Millennials Spend More Time with Mobile, Impacts TV Time
CMOs Can't Go It Alone
Agencies Losing Ground with Brand Marketers