Monday, February 9, 2015
AMMC 2015 RECAP
On February 2nd and 3rd, 500 presidents and CEOs, top publishers, editors and advertisers from magazine media, representing the decision makers from both publishing and content, gathered for The American Magazine Media 360° Conference. The theme was What’s Next?, and speakers, panelists and breakout sessions over the two days explored what’s next in magazine media, as well as what’s on the horizon for competitive and complementary industries.
Congratulations Night at the ASMEs
Last Monday, editors and their counterparts on the business side, paused to congratulate themselves for the strides they've made in digital and print journalism at the National Magazine Awards dinner at the Marriott Marquis in Times Square.
Magazine Media 360° Factbook
A new compilation of powerful infographics built from recent Magazine Media 360° Brand Audience Reports is available.
"The News Is Good" in MPA's Magazine Media 360 Factbook
The collected data shows nearly 10% audience growth for magazine brands between 2013 and 2014, with mobile web increasing its share of the pie. Total audience of the brands surveyed exceeded 1.5 billion people.
When Will the Magazine Media 360º of the Future Show Us the Money?
The Association of Magazine Media CEO Mary Berner had reasons to sound as ebullient as Super Bowl-winning head coach Bill Belichick during the American Magazine Media Conference by extolling the "bold, brash, and game-changing" Magazine Media 360º Brand Audience Report.
Condé Nast Is Courting YouTube Stars
The publisher has struck a deal with Claudia Sulewski, who has more than a million subscribers on her BeyondBeautyStar YouTube channel, in an effort to expand its Teen Vogue YouTube channel.
Newsweek Partners with Production Company to Put Content on the Big Screen
Newsweek is partnering with production company Aspire Entertainment to turn articles into films and television series. According to an initial report by Variety, Newsweek editor-in-chief Jim Impoco is heading up the partnership for IBT and working with Aspire CEO Mark Ciardi and chief content officer Teri Katherine Flynn.
Q&A with Amy Keller Laird, Editor in Chief of Women’s Health
Laird talks about the title's new columns and features as well as making good on Maria Rodale's call for more e-commerce at AMMC 2015.
Forbes Taps AOL's Gravity for Personalized Native Ads
The ads will appear on the bottom of each Forbes article in a list of “promoted stories” that fits the look of Forbes’ overall layout. It’s quintessential native advertising: it looks like the other content on the site, but it's marked as sponsored and it’s paid for by advertisers.
Across the Newsstands Magazines Cover Bruce Jenner
Cooking Light Interviews Michelle Obama
More on InStyle’s March Cover Girl, Kerry Washington, on the Importance of Humility
More the New InStyle Partnership with J.C. Penney: Rebrand to Turn Spaces into “Modern, Cutting-Edge Salon Concept”
More on Matt Bean Named Time Inc. Senior VP of Editorial Innovation
Mark Josephson Is Midwest Living Publisher
DuJour Promotes Three
Susan Lyne’s Measure of Managerial Talent
Liz White Joins Poshly as Head of Strategy & Business Development
Meet Martha Stewart’s Nephew —a Grammy Nominee
AP Roundtable: Digital Magazine Covers design – Should They Be Different from Print?
USPS Will Hit Exigent Surcharge Limit by August
Publishers, Agencies Must Shift Their Focus from Big Data to Big Content
The CEO Is the New CMO
Google Resets Glass
Only 27% Of U.S. Consumers Buy Online Each Week
European Online Publishers Assess the Threat of Ad Blocking
GQ and Giorgio Armani celebrated the Grammys at an after-party at the Hollywood Athletic Club on Sunday, February 8. The event was hosted by GQ’s editor-in-chief Jim Nelson and guests of the party included Roberta Armani, GQ’s publisher Howard Mittman, creative director Jim Moore, and style editor Will Welch and scores of music stars.