The Association of Magazine Media

Tuesday, February 10, 2015

On February 2nd and 3rd, 500 presidents and CEOs, top publishers, editors and advertisers from magazine media, representing the decision makers from both publishing and content, gathered for The American Magazine Media 360° Conference. The theme was What’s Next?, and speakers, panelists and breakout sessions over the two days explored what’s next in magazine media, as well as what’s on the horizon for competitive and complementary industries.
Magazine Media 360° Factbook
A new compilation of powerful infographics built from recent Magazine Media 360° Brand Audience Reports is available.
Q&A with Chris Llewellyn, President & CEO of FIPP - The Worldwide Magazine Media Association
whether we like it or not, to remain relevant we are all on the journey of transforming our single platform print brands into multi-platform media brands. The consequence is that the consumer's media choice, wherever they are in the world, is incredibly rich and varied, and will only ever expand.
Q&A with SELF's Joyce Chang
Under new EIC Joyce Chang, Self mixes fitness with fashion. The relaunch targets the SoulCycle-Instagram generation, Chang offers: "So many magazines seem to feel that millennials need to be shouted at from every different direction in order to get their attention, and that's not the case. Treating the reader with respect is really important, and I feel like it gets lost in the design of so many other books."
Time Inc. Now Selling Print Ads Programmatically
The nation's largest magazine publisher, owner of People, Time, Sports Illustrated and InStyle, is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a transaction, is referred to as programmatic ad buying.
Miss Vogue Debuts Online
British Vogue has given Miss Vogue — a brand that the title dubs its “younger sister” — its own destination online. Monday saw the launch of Miss Vogue as a destination within British Vogue’s Web site, at
Time Inc. UK Deepens Events Focus to Diversify Revenue
Time Inc. U.K. last week acquired U.K. Cycling Events, an events company that attracted 60,000 riders to its 50 cycling-related events last year.
Lucky Launches
Shopping magazine Lucky is plunging into the ecommerce arena with the launch of, combining the magazine’s print and digital editorial content with an online retail engine that automatically renders this content shoppable.
Harper’s Bazaar Launches Shopping Supplement Harper
Harper will be guest-edited by a different person each month, starting with Alexa Chung. The next issue will debut with the May Bazaar and be edited by Rosie Huntington-Whiteley.
Snickers Took Over the Back of SI's Swimsuit Issue with a Ssssplendid Ad
Snickers and BBDO New York have followed up their brilliant "Brady Bunch" Super Bowl ad with an inspired print piece—taking over the back cover of Sports Illustrated's new Swimsuit Issue with this fantastic "You're not you when you're hungry" ad.
Milwaukee Magazine Launches Native Tablet Edition from Its Printer Owner, Quad/Graphics
Want to Start a Magazine? Move to France
"CyberCaliphate" Hacks Newsweek Twitter, Threatens President Obama
Vox Media Looks to Racked for Growth
InStyle’s Fashion & Beauty Editor-at-Large Kahlana Barfield Shows Viewers How to Layer in Winter
A Treadmill Desk and Some Beyoncé Pedigree
Outfit Ideas Pulled from InStyle Magazine
Monogamy, Addiction and Storytelling
Alex Wiederin Becomes Town & Country's "Dedicated" Design Director
A Jewish Magazine Is Testing an Unusual Solution for Toxic Internet Comments
Lagardère Sales Dip 1.6% in Q4
In the U.K., Songlines Magazine Bought by Gramophone Publisher
Thrillist CEO Ben Lerer: Publishers Must Find Revenue Sources Beyond Advertising
Here's Why Beauty Ads Are 20% More Forgettable
New demographic trends and increased media consumption fragmentation require newspapers to rethink marketing. Newspapers are sitting on a gold-throve of insights and connections to real people. When combined with Acxiom's ability to stitch it into an orderly universe with added third-party data, it presents a huge opportunity to unlock value. Date: Wednesday, February 18, 2015 Time: 2:00 p.m. EST Where: Online Webinar
The ASME Best Cover Contest 2015 Call for Entries is now available for download. The Best Cover Contest honors magazines published between January 1, 2014, and December 31, 2014.
Christina Bonnington writing for WIRED: "Five years ago, Flipboard co-founder and CEO Mike Cue envisioned a web service that would lay out news and stories in a beautiful, magazine-like way. But web technologies weren’t yet evenly distributed enough for what he wanted to do. So, with rumors of Apple’s upcoming tablet device bubbling, the company instead set its sights on developing the first iPad magazine. It turned out to be the more appropriate platform for his startup."