Tuesday, February 24, 2015
More on Maria Rodale’s 10 Ideas That Could Rock the Magazine World
Rodale writes, "Think about it for a minute. You’ve probably been guilty of it. Why buy a magazine when you can look up exactly what you want on your phone right away? Or, in old-fashioned terms, why buy the cow when you can get the milk for free?" and then serves up all of the often overlooked reasons why readers value and engage with magazine media, subscribing to and paying for content.
Q&A: Cosmopolitan.com Editor Amy Odell
Odell says "Our readers consume media largely on their phones these days, and when they're on their phones, they access their favorite brands like Cosmo through social on a daily or sometimes hourly basis."
InStyle’s Eric Wilson on the Oscars
InStyle’s Fashion News Director, Eric Wilson, talks about this year being a turning point for fashion on the Oscars’ red carpet.
Marisa Tomei to Play Gloria Steinem in "Ms." -an HBO Miniseries
Oscar winner Marisa Tomei is set to play social and political activist Gloria Steinem in “Ms.,” a miniseries co-starring Kathy Najimy that is currently in development at HBO.
Fast Company Partners with Adobe for Its New Mobile App
The new Fast Company app integrates monthly magazine content with real-time feeds from its web properties—fastcompany.com, fastcodesign.com, fastcocreate.com, and fastcoexist.com—plus adds a new editorial layer: an "our picks" channel, selected by the editors.
Dr. Dre Turns 50, and AARP Puts Him on Its Magazine Cover -Sort of
Rap music mogul Dr. Dre just turned 50 and is gracing the February cover of the AARP magazine — kind of... The AARP tweeted out a mock cover with Dre on it, but it said that cover will not go to actual publication.
More on Rodale Unveiling Its New Digital Template with Prevention.com Relaunch
Jeffrey Rosen Joins The Atlantic As Contributing Editor
New Media Innovator Ky Harlin Named Condé Nast VP, Growth and Data Science
Condé Nast Traveler Adds Deputy Editor
From Rosewood, a Magazine About Travel and Style
Danish Magazine Forced to Apologize After Featuring Extremely Thin Model
As One Local San Francisco Magazine Folds, Another Launches
More on the New Fonts, New Features in The "New" New York Times Magazine
When Ads Were Really Mad: The Best Mad Magazine Spoof Ads
Emotional and Effective, Upworthy's Native Ads Have Brought in More Than $10 Million for the Site
Guggenheim Media Creates Native Advertising Division
Pinterest Is Planning a New, Multi-Image Ad Unit
Oscar Ratings Lowest in 8 Years: Down 16% YOY
In Newspapers: A Husband and Wife Who Firmly Believe in Print
How Brands and Publishers Define Success in Native