Tuesday, March 10, 2015
How People.com Is Boosting Its Digital Metabolism
In the past year, People has grown its digital presence significantly, its online audience is at 35 million multiplatform unique visitors in January, according to comScore, -up 73 percent from a year ago.
Time Inc. Names Rich Battista EVP, President of People and Entertainment Weekly
Mr. Battista spent nearly 20 years with Fox and its then-parent company News Corp., climbing to president of National Cable Networks, which included national sports and entertainment channels like Fox Soccer Channel, FX and National Geographic Channel. He left News Corp. in 2010 and most recently served as CEO of Mandalay Sports Media.
Q&A with Rodale's Scott Schulman
Mr. Schulman, president, Rodale, Inc. says, "We've always done a lot of food books and cookbooks and nutrition books, and food has always been a key part of our websites and magazines. But now we've made a commitment that healthy food is so core to our mission, that we want to be doing more. So EatClean is a great step there..."
Q&A with Women’s Health’s Laura Frerer-Schmidt
"Women’s Health is well-thy. And if publisher, Laura Frerer-Schmidt has her way, the magazine will stay that way. Laura coined the phrase “well-thy” when she took the health and wellness print product, owned by parent company Rodale, to new heights. Well-thy has become an energetic movement, much like its equally dynamic composer," writes Dr. Husni.
"Real Women" Will Appear on the Cover of Redbook's Fall Fashion Issue: Hearst Title Partners with Dove in Risky Move Away from Celebs
In September, Redbook will break away from the traditional celebrity cover model. Instead, the Hearst title will feature a group of real women—all winners of the magazine's second annual Real Women Style Awards—on the cover of its fall fashion issue.
Nokia Taps WIRED for Seven-Figure Content-Marketing Campaign
Nokia is paying WIRED magazine to produce an editorial-style website called MakeTechHuman that aims "to start a conversation about where technology is taking humanity." Topics will likely include security, privacy and jobs.
How to De-Clutter Your Magazine Pile
"Prioritize and ‘ABR—always be reading’ with digital apps and iPods" are among Sue Shellenbarger's suggested life hacks for the magazine reader.
Costco's Surprisingly Large-Circulation Print Magazine
Domestically, the pub has 8.6 million subscribers -- and millions more when Canada, United Kingdom, Taiwan, Korea, and recently added editions for Australia and Japan are part of the mix, according to Ginnie Roeglin, who has been its publisher for the last 16 years.
Jamie Bill Named Executive Director of Condé Nast Global Development
Robin Wright Covers Vanity Fair
Rihanna Will Dance on Your Magazine Cover for Two Minutes
More on InStyle’s Eric Wilson and His Perspectives on Wearables and the Apple Watch
Slate Doubles Down on Podcasts
The Unintentional Hilarity of Apple's Watch Hyperbole
Access Intelligence Buys AdMonsters
What Worries European Publishers Most
The Power of Slow Reading in Fast Times
Top 5 Trends Affecting App Publishing
Harrington: 2014 Was Not Good, But Is There Cause for Optimism?
Today in Media History: The Dot-com Bubble Burst in 2000
Marketers Must Get to Know Digital Natives
For Programmatic Native, RTB Can Be Problematic for Publishers
This Is the Year Native and Programmatic Collide: What Will that Mean for Publishers?
If you were a Hills or Laguna Beach junkie then surely you remember watching Lauren Conrad navigate through her early twenties. Quite gracefully, we might add. But the spirited girl we came to love on MTV has come a long way from her (scripted) reality show days as evident in this exclusive Redbook interview by Brie Schwartz.