The Association of Magazine Media

Thursday, March 12, 2015

Hearst's Duncan Edwards: the Global Magazine Media Industry Needs to Change How It Speaks about Audience
In September, 2014, MPA -The Association of Magazine Media in the US, announced a new industry metric called Magazine Media 360°, which, for the first time, aggregates total print and digital audiences across the largest magazine brands in the country. Duncan Edwards explores what this means for Hearst, and the industry.
Forbes and Condé Nast on the Power of Native Advertising
So just where does native advertising stand today? Why all the negativity and what are some of the positive experiences that native advertising is providing to brands and consumers? Here, through these three quick questions, Mark Howard, chief revenue officer at Forbes Media and Wil Harris, Condé Nast’s UK head of digital give us their first-hand experiences.
The New Yorker’s Revamped Paywall is Driving New Readers and Subscribers
Since relaunching NewYorker.com and revamping its paywall last year, both its web audience and its paying subscriber base have grown.
Newsweek Celebrates One-Year Anniversary
“Reading a print magazine does not make you an Internet denier,” said Jim Impoco. “Print is a good user experience, and it’s not backlit so it won’t keep you up at night (we have apps for that). Besides, we did listicles before Ben Smith was born.”
WWD Launching Weekly Format
ArcticStartup Blog Is Launching a Print Magazine
View: In Media Companies, the Editorial Staff Shouldn’t Be Kept in the Dark About Finances
European Publishers Share Their Biggest Revenue Challenges
French Media Group Lagardère Profit Falls Dramatically
Imagine Publishing Explains Why Print Is Not Dead
From Dan Rather to Vice: What SXSW Interactive Has for Journalists
Americans Are Moving Faster Than Ever Away from Traditional TV
Pace of Upfront Dramatically Slowing
ASME is again sponsoring a full-tuition scholarship for the 2015 Yale Publishing Course: Leadership Strategies in Magazine Media. The course will be held July 12-17, 2015, at Yale University, in New Haven, Connecticut. Only ASME members or editors working for them are eligible to receive this scholarship.

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