Tuesday, March 17, 2015
Time Inc. Debuts MIMI
Time Inc. launches a social-first site that constantly streams beauty content and videos curated from a variety of sources including MIMI writers, Time Inc. beauty editors, bloggers and consumers.
The Economist Films
On Monday, The Economist Group announced the launch of Economist Films, which will work with Economist journalists to produce original video content. The end goal is to turn The Economist into a regular producer of documentary-style video series and features, attracting new audiences and a wealth of sponsorship revenue.
Q&A: Men’s Health's Bill Phillips on the Search for Men’s Health Ultimate Guy
Last year, Rodale’s Men's Health did something few (if any) magazines have done—put a reader on the cover. And it paid off. Not only was it a top newsstand performer for the brand, but also the winner, Noah Galloway, has since become a household name.
Marie Claire Goes Native for April
The magazine has released its first native cover sponsored by Stuart Weitzman to its 877,000 subscribers, who constitute roughly 87 percent of its print magazine readership. (The other 13 percent are buying the magazine at the newsstand and get to see Washington’s face front and center without the ad.)
Forbes to Launch and Acquire a Series of Photo Sharing and Community Apps
Forbes acquires photo-sharing app Camerama, and pushes further into mobile.
Bon Appétit Moves to a New Home and Into the Kitchen You’ve Always Wanted
The first thing Alison Roman does when she arrives at work is switch on the computer and check her email. But that’s where the similarities with many Manhattan office workers end.
Q&A with Kantar Media’s Steve Davis and Jim Elliott of James G. Elliott Co.
Bringing to light the needs of media planners & buyers: Agency Media Planners and Buyers are spread very thinly, with multiple assignments and significant financial responsibilities placed upon them every day. Steve Davis, President of SRDS and Kantar Media Health Research, and Jim Elliott, President of the James. G. Elliott Co., got together recently to do a study on the needs of media planners and buyers in terms of time, opportunities and money.
How Publishers Pull Off E-Commerce Revenue Without Eroding Trust
Digiday spoke with executives at three publishers — IDG, Gear Patrol and The Independent — about how they’re embracing affiliate linking while making sure it doesn’t affect their editorial missions.
Nicole Lapin Joins Redbook
New DC Bureau Chief, Political Reporter at The Daily Beast
Vanessa Kingori Named Publisher of British GQ
Politico Reveals April Launch Date for European Site
Commentary: News Media Should Drop Native Apps
Hispanic Media Consumption, in 5 Chart
More Brands Are Turning to Native Advertising, Fueling the Market’s Rapid Growth
Robots, "Facial Coding" and Instant Focus Groups: Unilever Wants Better Metrics Faster and Cheaper -Data Is a Commodity
Five Trends Reshaping Consumer Behaviour and Advertising