Wednesday, March 25, 2015
Magazines Turn to Video to Snag Bigger Audiences
Overall, across all platforms — including print — audiences of magazines’ print and video products grew 11.2 percent in the first two months of 2015 compared with the same period in 2014, according to the latest stats from Magazine Media 360.
Magazine Media 360°- New February 2015 Data Available
This new report, which uses data from leading third‐party providers, reveals a gross audience for magazine brands of 1.7 billion in February 2015 versus 1.5 billion in February 2014. The February performance continues to benefit from increased video and mobile web consumption, up 18.7% and 78.0%, respectively, over the same time period in 2014.
Magazine Audience Grows Online
Audience growth was driven largely by increases in the total video audience, which rose 18.7%, and magazines’ mobile audience, which soared 78% compared to the year before.
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