Thursday, March 26, 2015
Sir Martin Sorrell Said Advertising in Print Could Be More Effective
Read all about it: ad man says shift online has gone too far. After years of urging his clients to spend more on digital media, the most powerful man in advertising says they need to reconsider newspapers and magazines because they may be more effective than people think.
Magazine Media 360°- New February 2015 Data Available
This new report, which uses data from leading third‐party providers, reveals a gross audience for magazine brands of 1.7 billion in February 2015 versus 1.5 billion in February 2014. The February performance continues to benefit from increased video and mobile web consumption, up 18.7% and 78.0%, respectively, over the same time period in 2014.
Bonnier’s U.S. Magazines: a Complicated Tale of Digital Publishing Leadership
Q&A with Scientific American’s Mariette DiChristina
Niche Media’s Top Execs Predict "a New Cachet" for Publishing
With New Digital Magazine, Marriott Aims to Be World's Largest Publisher of Traveler Content
Woman's Day Lifestyle Editor Taryn Mohrman Offers DIY Easter Crafts from the April 2015 Issue
Athlon Taps Brad Dunn As Chief Digital Officer
Jazmine Hughes Joins New York Times Magazine
2013 Feature in Seventeen Magazine Begets YA Novel Series Based on Youtube Show
How Amazon-Style Pricing and Portfolio Tactics Can Hack the Crowded App Market
Real Value of Postal Monopoly: $18 Billion a Year
The Last Piece on Viewability Standards You’ll Read (This Month)
Weigh the Return: Publishers Chime in on Controversial Facebook Ploy
Ariane Ollier-Malaterre and Nancy Rothbard at Harvard Business Review take on one of social media's biggest hazards: The collision of one's professional world and private life online.