Wednesday, April 1, 2015
April Fool's Day 2015: All the Pranks Fit to Print
Every year, marketers and agencies take a stab at April Fool's Day. It's a great opportunity for good, safe fun that vaguely carries brand messaging. This year brought business software from Tumblr and a finely-crafted selfie stick...
Thirty Years Later, a National Geographic Cover Still Resonates
The man responsible for the famous National Geographic June 1985 cover image of a 12-year-old Afghan girl with piercing green eyes continues to enjoy a fringe benefit: Photographer Steve McCurry recently told CNN that the taxi ride is always free whenever an Afghan driver learns he was the man who took the shot.
Many MPA Member Magazine Media Brands Among SPD's PUB 50 Medal Finalists: Magazine of the Year, Print and Digital
Advertising Age, Afar, Billboard, Bloomberg Businessweek, Bloomberg Pursuits, Bon Appetit, Conde Nast Traveler, Consumer Reports, Details, Dwell, Elle Mexico, Entertainment Weekly, ESPN, Fortune, Garden & Gun, Golf Digest, GQ, Harper's Bazaar, Interior Design, IEEE Spectrum, InStyle, Life and Style, Los Angeles, Marie Claire, Martha Stewart Living, Martha Stewart Weddings, Men's Health, MIT Tech Review, More, The New Republic, New York, The New York Times Magazine, The New Yorker, Playboy, Popular Mechanics, Popular Science, Real Simple, Self, Sunset, Texas Monthly, TIME, W Magazine, WSJ., WIRED, and WIRED Italia.
Hearst's Approach to Programmatic
When it comes to distributing its glossy magazine brands like Cosmopolitan and Good Housekeeping, Hearst Magazines Digital Media has been fearless about putting its content everywhere, from Facebook to video on demand to Snapchat Discover, the messaging app’s new editorial distribution feature.
Hearst Revamps Delish.com
Leading the new Delish — and giving it plenty of editorial credibilty — is Joanna Saltz, who joins as site director. Saltz comes to Delish from Food Network Magazine, where she served as executive editor since 2012. She previously worked for Seventeen in the same role. Saltz’s goal for Delish is to make it an approachable site.
Esquire Network and Oxygen Team Up for Shows
Oxygen and Esquire Network are getting in bed together for a few laughs.The two outlets are teaming up for a pair of companion reality series revolving around comedians.
Joanna Coles Interviews Elizabeth Warren at Hearst Tower
The editor in chief of Cosmopolitan permitted Warren to give what sounded like a well-rehearsed stump speech, with Clinton-esque gesticulations (Bill’s, not Hillary’s) on financial reform, the state of the economy and why “Washington is broken” — a familiar talking point among politicians of both parties (and pretty much every person of voting age in America.)
Don’t Tell ESPN the Homepage Is Dead
Bilton: "The new site is also heavily focused on creating a consistent look, feel and experience on ESPN across screen sizes. Around 50 percent of ESPN’s traffic is mobile, a reality that has forced the site to design for small screens before it does so for large ones. And then there’s video, ESPN’s bread and butter, which the new site is designed to better surface."
People StyleWatch and REVOLVE Team up at Coachella
People StyleWatch and REVOLVE will host a Coachella party on April 11th featuring live performances by Jhene Aiko and DJ sets by Chelsea Leyland at the Avalon Palm Springs.
Olivia Wilde Covers Shape
The 31-year-old actress gave birth to her son Otis almost one year ago, and she discusses pregnancy, giving birth and motherhood with the magazine.
Food & Wine's Best New Chefs of 2015
Making the cut in 2015 are a chef with a doctorate in neuroscience, a one-time "Top Chef" contestant and a culinary artist who plays blues guitar in his free time.
Magazine Media 360°- New February 2015 Data Available
This new report, which uses data from leading third‐party providers, reveals a gross audience for magazine brands of 1.7 billion in February 2015 versus 1.5 billion in February 2014. The February performance continues to benefit from increased video and mobile web consumption, up 18.7% and 78.0%, respectively, over the same time period in 2014.
min's In-Depth Coverage and Analysis of the Latest Magazine Media 360° Data
In its latest issue, presented here in its entirety; Get smart strategies to maximize your circulation and see what executives from the big magazine media companies are reading in min: The Media Industry Newsletter.
InStyle’s Fashion and Beauty Editor-at-Large Kahlana Barfield Talks New Trends and Gives Us a Look at Her Own Closet
Raul Martinez Named Condé Nast Corporate Creative Director
Daren Mazzucca Named Publisher of Martha Stewart Living
Daily Mail Showbiz Editor Moves Over to People.com
Christopher Rosen Joins Entertainment Weekly
Ebony Sued by Second Family: Accuses Magazine of Defamation in KJ Case
FIPP's Q&A with Cécile Narinx, Harper’s BAZAAR Netherlands
Started by Abolitionists in 1865, The Nation Magazine Marks 150 Years of Publishing Rebel Voices
The Verge Launches Transportation Section with Hopes of Attracting Car Brands
With AUTRE Magazine, Founder Oliver Kupper Delivers a Publication by Artists, for Artists
More on GOOD Goes Back to Print
San Francisco and Los Angeles: Pop-Up Magazine
A Founder’s Story: 7 Lessons on Building a Modern Media Business
Twitter Launches Curator for Online Publishers to Manage Tweets
USPS Delays Rate Changes for First Class and Packages, Too
USPS's Exigent Rate Revenue Hits $2 Billion
Pew Report on Smartphone Usage Shows that News Consumption Cuts Across Age Groups
FTC's McSweeny Reminds Advertisers to Disclose Paid Endorsements
Y&R's David Sable Tells Mobile Conference It's Not a "Mobile First" World
Today in Media History: Steve Jobs started Apple -No foolin'.
ASME is again sponsoring a full-tuition scholarship for the...
You’ll get a first-hand look at the new Fast Company app and the capabilities of Adobe Publish, the new platform that has the ability to deliver a modern experience and continuously publish content that feels tailored to mobile devices.
When putting together Athlon Sports' college football preview magazines each year, a huge part of the process is scheduling. Non-conference games, crossovers, home-road splits and timing all play a role in determining order of finish. And don’t forget that the College Football Playoff Committee made it very clear in its first season that it values scheduling.