Friday, April 10, 2015
Q&A with Dana Points, Content Director for Meredith Parents Network
Content Director Dana Points says: “People think that print has gone away because they don’t understand what they’re hearing about the decline of newsstand sales. But newsstand is only a small portion of magazines and the idea that, in the case of Parents and American Baby, thousands of them a day are raising their hands and inviting print products into their home, which to me says this is still a really robust area.”
Q&A with Forbes's Lewis DVorkin
Forbes Chief Product Officer Lewis DVorkin: "The magazine business does not have an audience problem; the magazine business has an advertiser problem."
More on TIME Magazine’s Bold Cover Answer to the Walter Scott Shooting
Nick Whigham writes: "...One of the most iconic magazines in the world, and a barometer for the sociopolitical climate of America, has weighed into the debate with a powerful new cover."
The Smithsonian Gets into Travel Publishing with New Journeys Magazine
Smithsonian Journeys will hit newsstands April 21 as a quarterly publication, the publisher said Friday. Each edition will focus on one destination with photography and stories about history, food, customs and science.
The TV Version of Outside Magazine Gets Distribution Boost
Outside Television senior vice president of distribution Dennis Gillespie: “Outside strives to inspire people to get outside and participate in the world beyond their living rooms, and Dish is finding new ways to attract just the kinds of people who would rather make their own adventures rather than follow a more conventional path. We’re pleased to partner with Dish to enable every one of the more than 140 million active outside enthusiasts living across the U.S. to now find their own way into Outside Television.”
InStyle’s May Cover Features Reese Witherspoon
InStyle’s latest cover girl, Reese Witherspoon talks about how she’s been in the bright lights since her debut in the 1991 film “The Man in the Moon.”
Q&A with Tina Brown: She Relishes Renewal
Brown: "Maybe the most exciting thing will be print, you just don't know what will happen at a certain saturation point."
April Brings a Flurry of Magazine Launches
Rodale’s Organic Life, Smithsonian Journeys, and National Geographic History are among the title launches by MPA members so for in 2015.
More on Cosmopolitan Magazine Secures First Chelsea Manning Interview
Cover Battle: The Fader or Interview
Once a Newspaper, The Onion Is Growing Its Video Ambitions
The Atlantic's Parker Asks: "Is There Anything One Should Feel Ashamed of Reading?"
Condé Nast Hires Starwood's Arlie Sisson to Lead Its New Emerging Products Group
Glamour Hires Communications Executive
Newsweek Europe Adds Staff, Sections
Q&A with Brandon Holley on Her New Women’s Fashion Platform
Jake Silverstein Speaking at Brooklyn BBQ Joint
Memories of a Rock’n’Roll Alt-Weekly (That Other Folio Magazine)
Magazines and Newspapers Repackage their Archives
How publishers Are Using Facebook Interest Targeting to Reach Niche Audiences
Jacobs: "Quit Wasting Ad Spend -3 Ways to Improve Ad Viewability and Strengthen the Digital Ecosystem"
The Future of Cross-Device Search: Better Targeting
Why Starcom Mediavest Bought into Ad Tech
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