Monday, April 13, 2015
Rodale Broadens Its Organic Vision in Rebranded Magazine
Organic Life magazine is a rebranding of Rodale’s Organic Gardening and will focus more on the organic lifestyle: food, well-being and home.
Q&A with Organic Life Editor in Chief James Oseland and Publisher Ellen Carucci
“There is something very particular about the act of physically holding a magazine in one’s hand and flipping through it slowly, then placing it aside onto your nightstand or coffee table or kitchen counter and returning to that same thing that you placed aside an hour later or even a few days later. The way that our minds and indeed our bodies interact with printed matter, it’s simply not the same.” Says James Oseland.
Q&A with Storm Mountain Media's Bradford Fayfield, the 2015 IMAG Annual Conference Chair
Bob Sacks writes of IMAG: "I've come to the conclusion that if I was still producing print magazines today, IMAG is one the conferences I wouldn't miss. The talk is real, the sharing is real and the people in the room are for the most part directly responsible for their titles and, as true decision makers, they can act on what the learn immediately upon their return to the home offices."
Q&A with Lynne Biggar, Executive VP of Consumer Marketing and Revenue, Time Inc.
"...In our subscription business, I’m proud of the work we’re doing to extend our brands. We’re offering new tiers of membership for products like People and Time. We’re marketing a number of new products like the Cooking Light Diet and the Cozi family product." Offers Lynne Biggar.
Giorgio Armani’s Love Letter to Milan in Condé Nast Traveler
A spring collectors’ edition of Condé Nast Traveler, published in Italian and English in a nod to the upcoming universal Expo, focuses on Milan’s hot spots and secret haunts. It also features a valentine to the city penned by longtime resident Giorgio Armani, who appears on the magazine’s cover seated on a red pouf in the Galleria Vittorio Emanuele II.
Family Circle's Lynya Floyd on Diet Gambles
Lyna Floyd, health director for “Family Circle” magazine, shares three dieting myths that could be sabotaging your weight loss efforts.
American Baby Debuts a Rare Celebrity Cover: Jennifer Love Hewitt
“I’ve been an actress for 25 years, and have had to be hungry at times for my career, so being pregnant is completely freeing," Hewitt told American Baby for the magazine's new issue.
Marketers and Publishers Find Common Ground on Hot-Button Topic: Viewability
Digital ad spending in the U.S. is expected to reach $60 billion this year, on its way to overtaking TV by 2018. But its ascendancy isn't assured. One insidious problem threatens to undermine this growth: Up to half of all display ads are never actually seen by humans -- not because consumers don't notice them, but because they can't be seen.
More on the 35 Magazines Launched in Q1
At the Newsstand: Get on Your Feet with These Running Magazines
More on InStyle’s May Cover Girl Reese Witherspoon on Female Friendships and Other Topics
National Geographic’s "Hubble Cosmic Journey"
The Verge’s Editor Doesn’t Tolerate Jewelry Criticism
New Technologies Can Help Brands Bring Storymaking to Life
Debunked: Five Excuses for Dismissing Do Not Track
Publishers' Newest Platform Darling: Kik
In the U.K. Newspaper and Magazine Publishers Form Company to Replace NRS
Analyst Says Agency Rebates Are No Bull
TV Consumers Spending More on Subscription Internet Video
44% of US Adult Household without Landlines
Digital Video Better Be up to Millennials' Standards