The Association of Magazine Media

Tuesday, April 21, 2015

Time Inc.’s Southern Living Launches Seasonal Recipes Digital Magazine into the Newsstand
Hebbard: "Launching a new Apple Newsstand digital magazine using the existing recipes from the Southern Living test kitchen is a smart way to test the waters to see if an audience can be built that will create new real estate for digital advertising. Smart move."
Hearst Magazines Renews Contract with Quad/Graphics
Quad/Graphics, Inc. will continue to be the primary printer for Hearst Magazines’ through 2020 under a new agreement valued at more than $500 million. Quad produces 20 of Hearst’s 21 U.S. magazine titles, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, O, The Oprah Magazine, Popular Mechanics and Car and Driver, as well as inserts and custom print products.
Meredith Corp.'s Better Homes and Gardens Unveils a Smarter Home and Garden
The magazine has designed a house in a suburb of Milwaukee that is filled with smart home gadgets. It will be featured in the magazine's October issue. A flagship of Des Moines-based publisher Meredith Corp., Better Homes and Gardens plans to put a growing emphasis on smart home tech, aiming to give readers a peek at home technology available now and the tech that will arrive in the near future, said Jill Waage, brand executive editor for the magazine.
Condé Nast International’s First Luxury Conference Is SRO
When Condé Nast International chairman and CEO Jonathan Newhouse first tipped the event last fall, he suggested that “through magazines and websites like Vogue, Vanity Fair and GQ, Condé Nast is the luxury industry’s leading media partner. The Condé Nast International Luxury Conference will animate our brands in a new way, bringing together top luxury players in a stimulating event to provoke new thinking, forge connections and make things happen.”
Magazine-Like Shop Makes Target, AwesomenessTV Products Come Alive
It's Story Time for Brands: Story is a retailer that's curated like a magazine, reinventing itself with new merchandise and a fresh store design every four to eight weeks.
InStyle’s Kahlana Barfield, Named One of NYC’s Most Powerful Women
Fashion and Beauty Editor-At-Large, Kahlana Barfield, provides tips on becoming a boss: "Set goals for yourself. Write them down and give yourself deadlines so you have something to work for. And, don't compare yourself to people. Play up your own strengths and be your own competition."
Wired Debuts “Next List”
“Any one of their stories is inspirational, whether it’s Jeff Dean’s neural nets (we got clearance to reveal them), Megan Smith’s plan to upgrade the US government’s technology, Yael Maguire’s broadband-dispensing drones, or Tracy Chou’s powerful tool for bringing more diversity to the technology industry,” wrote Wired editor Scott Dadich.
The MPA Magazine Media 360° Social Media Report Q1 2015!
Commenting on the Magazine Media 360° Social Media Report, Mary G. Berner, president and chief executive officer of MPA – The Association of Magazine Media noted, “When we set out to establish digital and social media metrics, we knew that we were exploring uncharted waters. While there is still no broad agreement on what actually matters in social media, insights gleaned from this report can be valuable in gauging the efficiency of our strategies and investments in reaching our audience. With notable growth across all networks and brands, the report clearly demonstrates that consumers are enthusiastically interacting with magazine media brands on social platforms.”
The Apple Watch Is Almost Here: But Are Marketers Ready to Leap from Smartphones?
In GQ: of Course Don Lemon Pronounces "Sorbet" Wrong
Trendsetters at Work: Self Magazine
People StyleWatch’s Publisher Stephanie Sladkus at Coachella
Advertising and Editorial: How Do Editors Strike the Difficult Balance?
WSJ Launches Revamped Site
Publishers Love to Talk about "Trust," but What Do They Mean?
Annoying Ads Can Cost You More Than They Earn You
Mobilegeddon Begins
Will Viewability Measurement Become The Next Click-Through Rate?
How Millennials Use, or Don't Use, Social for Shopping
Infographic: The Ad Buying Process Is Mind-Boggling and Inefficient
Oomph will turn a single print PDF ad into high-impact mobile ads. Send us your print ad today. First ad free.
Join 100+ enthusiast leaders at the key conference for independent magazine media. Audubon, AFAR, Discover, Domino, Dwell, Fast Company, Freeskier, Guideposts, Harris Publishing, Harvard Business Review, Hoffman Media, Mother Earth News, Outside, Prevention, Reader’s Digest, Scientific American, Success, Yankee and many more brands are already on board.
So maybe he's not Walter Cronkite. Maybe he's done some famously awkward interviews, gotten his facts wrong, and made CNN the butt of more than a few jokes. But that won't stop Don Lemon. Because here's the thing: He can fill hours of nothing with a crisp, news-like something. No matter what he says, no matter how badly he screws up, he never blinks. That's his gift: He just keeps on going...
click me