Tuesday, April 28, 2015
Q1 2015 Results Are in: Total Magazine Media Gross Audience up 10.2%
The Magazine Media 360° Brand Audience Report, which uses data from leading third‐party providers, reveals a gross audience for magazine brands of 1.73 billion for first quarter 2015 versus 1.55 billion for first quarter 2014. The first quarter increases were driven by increased mobile web consumption, with a 65.3% increase over the same time period last year.
Meredith's Lander Vu Breaks Out Four Lessons in Content Marketing from Gaming Platform Twitch
Lander Vu, digital strategist at Meredith Xcelerated Marketing (MXM) looks at what Twitch can teach brands about marketing to Millennials.
Q&A with Outside's Sam Moulton
Outside magazine’s executive editor explains his move to the business side, Sam Moulton talks about his switch to content marketing director—and why it makes sense.
SI Uses Flip Cover for Mayweather vs. Pacquiao
Sports Illustrated’s latest cover is a little unusual. On one side is Floyd Mayweather. Flip the magazine over, and it’s Manny Pacquiao.
Yahoo’s Mayer Bullish on Video for Digital Magazines
Yahoo plans to produce lots more original video content tied to its growing stable of digital magazines. It has also secured the rights to stream more live concerts and music festivals, while continuing to dabble in scripted content.
Mike Bloomberg Appeals to Advertisers at His Company's NewFronts Pitch
Bloomberg Media's first NewFronts presentation wrapped up on Monday afternoon with a brief speech from the company's founder, former New York City Mayor Michael Bloomberg, who covered a variety of topics in a handful of minutes.
Google to Launch $150 Million Partnership with European Publishers
In a move meant to blunt escalating European Union action against Google’s marketplace dominance, Google will tomorrow announce a $150 million partnership, to be spent over three years, in support of something called the Digital News Initiative or DNI.
Inside Look at Bloomberg/Vanity Fair After Party
Getting an invite to Bloomberg and Vanity Fair’s WHCD After Party is a lot like getting into the Oscars. If you aren’t a celebrity, politician, or media personality you’re unlikely to get in.
Watch Kevin Spacey’s 1979 Audition For Tiger Beat Magazine (Which Is Not Defunct)
Kevin Spacey dropped by Jimmy Kimmel Live! and was greeted with a clip from a 1979 NBC News broadcast featuring a Tiger Beat “Teenage Idol” cattle call and featuring none other than the young actor who eventually become the diabolical Frank Underwood of House of Cards fame.
How to Build and Grow an Online Magazine Empire
How Can Publishers Develop a Social Media Strategy?
Mother Jones’ Andy Kroll Joins National Journal
Pinterest Enlists Partners to Help Scale Brand Activity
Are You Protecting Your Site From Click Fraud?
Now "Most Deadly and Dangerous" Time for Journalists
How to Target Millennials in Print - A Case Study: Lessons from Time Out NY's Recent Rebranding
ANA Advises Advertisers to Make "Measurably Viewable" New Digital Ad Currency Standard
Teens Say Instagram Is Most Important Social Network
Join 100+ enthusiast leaders at the key conference for independent magazine media. Audubon, AFAR, Discover, Domino, Dwell, Fast Company, Freeskier, Guideposts, Harris Publishing, Harvard Business Review, Hoffman Media, Mother Earth News, Outside, Prevention, Reader’s Digest, Scientific American, Success, Yankee and many more brands are already on board.
Micki Brown of Mother Earth News writes: "Every year I have some wintertime yard chores to do, which includes pruning a few branches from the numerous trees on my half-acre property. Most of the time it consists of minor pruning of a few fruit trees and some butterfly bushes. After running these trimmings through my chipper/shredder, they make a great addition to my compost bins. Sometimes, like this year, I did some major pruning of not only the fruit trees and butterfly bushes, but also some olive, silk, and assorted pine trees – way too much for my compost bins. Luckily, I also have a need for mulch – especially for covering the pathways in in one of my raised-bed garden areas. Here are two of the ways I recycle my yard waste into useful items for my garden."