Wednesday, April 29 2015
Q1 2015 Results Are in: Total Magazine Media Gross Audience up 10.2%
The Magazine Media 360° Brand Audience Report, which uses data from leading third‐party providers, reveals a gross audience for magazine brands of 1.73 billion for first quarter 2015 versus 1.55 billion for first quarter 2014. The first quarter increases were driven by increased mobile web consumption, with a 65.3% increase over the same time period last year.
Maria Rodale on Thriving in Times of Change
Rodale's CEO and Chairman describes how the publisher shifted mindshare within its organization and fostered greater collaboration in order to adapt.
Conde Nast NewFronts Pitch: We Make Video for 'Premium' Audiences
Conde Nast left an indelible message on advertisers at its NewFronts presentation on Tuesday: It produces a lot of videos -- more than 4,000, in fact, since the company introduced its digital video channels in 2013 as part of Conde Nast Entertainment, or CNE.
Why The Atlantic Redesigned for Flexibility
The Atlantic launched its new responsive-design site last week and with it came a new focus on the mobile user, which now accounts for more than half of its visitors.
Harvard Business Review Exec on the Anatomy of High-Quality Content
Few brands are more synonymous with high-quality, high-value content than Harvard Business Review. Katherine Bell, editor of HBR.org, talks us through the principles that keep the brand true to its promise – sharing how the brand has adapted to the web and how a piece of HBR digital content is pulled together.
Mark Gongloff Joins Fortune
National Geographic Traveler Announces Its New Editor-in-Chief
Robb Riedel Named Managing Editor of Food Network Mag
WSJ Now Has a 40-person Video Team Cranking out 40 Videos a Day
Vice to Get TV Channel, Replacing H2 on A&E Networks’ Roster
AOL's NewFronts Pitch: 'Formats Are the New Dayparts'
Twitter’s New Dedicated Food Account Could Help Broaden Appeal
With $50M Funding Round, Refinery29 Could Join the Ranks of BuzzFeed and Vox
Instagram Launches @Music, Its First Official Community
What You Need to Know About Marketing to the Millennial Parent Personalization and Simplification
Today in Media History: Wall Street Journal Launched Its First Full Online Site in 1996
Bruce Jenner Reveals More About His Transition With People Magazine
Join 100+ enthusiast leaders at the key conference for independent magazine media. Audubon, AFAR, Discover, Domino, Dwell, Fast Company, Freeskier, Guideposts, Harris Publishing, Harvard Business Review, Hoffman Media, Mother Earth News, Outside, Prevention, Reader’s Digest, Scientific American, Success, Yankee and many more brands are already on board.
In a remarkable rescue effort featured in Outside, helicopter pilots ferried dozens of climbers to safety from Camps I and II. Meanwhile, reports continue to come in from other Himalayan peaks—including Makalu and Annapurna—that were hit by powerful avalanches.