Monday, May 4, 2015
Time Inc. Campaign Will Tout Shift From Paper As Spin-Off Anniversary Arrives
A goal of the campaign, which carries the tagline "Open the Experience," is to "illustrate the extraordinary transformation taking place at Time Inc.," according to Time Inc. CEO Joe Ripp. The campaign also aims to show that Time Inc. connects brands with audiences on multiple platforms, the company said.
Q&A with Maria Rodale, CEO of Rodale Inc.
"The secret is that we are so passionate about what we do in the healthy living space, and about what our customers are doing, so we are right there in it with them, embracing new media and new methods and exploring new ideas. We don't try to acquire companies to fill in our gaps in knowledge, we hire great people who bring us great skills, and we look to make sure that those people are just as passionate as we are." Offers Maria Rodale.
Vanity Fair Features Star Wars Characters
If a Star Wars fan has a heart attack today, blame VF and Annie Leibovitz, who shot the photos.
At the Newsstand: Make the Most of Your Garden with These Magazines
Better Homes and Gardens, New York, The New Yorker, TIME, and other magazines are reviewed this week.
Rhapsody, a Lofty Literary Journal, Perused at 39,000 Feet
United Airlines New In-Flight Magazine: Last summer at a writers’ workshop in Oregon, the novelists Anthony Doerr, Karen Russell and Elissa Schappell were chatting over cocktails when they realized they had all published work in the same magazine. It wasn’t one of the usual literary outlets, like Tin House, The Paris Review or The New Yorker. It was Rhapsody, an in-flight magazine for United Airlines.
Stratton: Don’t Cue Print’s Swan Song Yet: Why Print Still Matters in a Digital World
Print is generally preferred for in-depth reading. While quick news updates are great in enewsletters and other electronic communications, especially when accessible on mobile devices, the printed magazine is preferred for in-depth articles.
Tina Brown’s Special Issue
2015 Matrix Awards Emcee Martha Stewart Gives Her Secret to Success
Models Slip into Pajamas for Vogue Bash
More on the Search for "The Ultimate Guy," in Men’s Health Magazine: Readers Want a Transgender Winner
Fascinating Time-Lapse Videos Show How High-Fashion Retouching Is Really Done
A Moving New York Times Magazine Cover
Inside Airbnb's New, Beautiful Magazine-Style iPad and Android Tablet App
Vice Media Revenue on Track to Reach Close to $1 Billion This Year
It’s Vice, So It’s a Party
Bob Newman Returns to Time Inc.
A Novel Lays Bare Media Ills: Michael Hastings’s "Last Magazine" Shows War as Career Opportunity
The New York Times Will Hit One Million Digital Subscribers Soon. But Does It Matter?
How Hanley Wood Is Building on Data
Trade Groups Ask FCC to Stay New Broadband Regulations
How Native Advertising Labeling Confuses People, in 5 Charts
Advertisers Focus on Original Digital Video Programming
Learn how to survive and thrive in the programmatic sea change. Register today for MPA’s Programmania, featuring a line-up of magazine media leaders and technology partners including Paul Caine, global chief revenue officer, Bloomberg Media Group. Sign up and learn more.
Join 100+ enthusiast leaders at the key conference for independent magazine media. Audubon, AFAR, Discover, Domino, Dwell, Fast Company, Freeskier, Guideposts, Harris Publishing, Harvard Business Review, Hoffman Media, Mother Earth News, Outside, Prevention, Reader’s Digest, Scientific American, Success, Yankee and many more brands are already on board.