Friday, May 8, 2015
The First Family's Magazine Choices on Air Force One
A rare look inside the world's most famous airplane reveals a bevy of popular print magazines. In Touch, Life & Style, People, Sports Illustrated, ESPN, Entertainment Weekly, The New Yorker and others like National Geographic, Men's Health can be seen on a full rack of titles.
Country Living's First Cover Girl: Miranda Lambert
The country superstar is featured on the cover of the June issue and also is the guest editor for the publication. The home and lifestyle magazine says it has never featured a person on its cover in its 36-year history. The landmark issue explores how country music influences country style.
Tavi Gevinson Interviews Taylor Swift for Elle
Gevinson and Swift discuss a wide variety of subjects, from love (surprise!) to fame. On the latter subject, Swift took the bold stance that she does not regret getting paid millions to sing or attending ceremonies that honor her for doing so.
Scott Eastwood Buys His Own Magazine Cover (Men's Fitness,) Cashier Doesn't Recognize Him
Eastwood Instagrammed a hilarious picture of himself purchasing the issue of Men's Fitness with his mug on it. Clearly feeling awkward about the ordeal, Eastwood captioned the picture of himself in a bodega, " Moment of extreme embarrassment. When men's fitness didn't send me a copy of the cover I was on. So had to buy it at store."
Google Says 46% of Web Video Ads Are Never Viewed: Of Unseen Ads, 76% Did Not Even Appear On Screen
Digital was supposed to fix that old adage about an advertiser knowing that half of its ads are working but being unsure about which half. Instead advertisers are scratching their heads over whether half of their ads are even seen.
Samuel B. Crispin, Founder of Crispin Porter + Bogusky, Has Died
Time Inc. Said to Seek $685 Million for HQ of U.K. Division
Meredith Levien's Plan to Save (or at Least Make Money for) The New York Times
Yahoo Restarts Flickr, Concentrates On Mobile
The Pool Invites Users to Dive In and Escape from Online Clutter
Postal Rate Increases Approved by PRC
For Best Results: Big Data, Meet Media Research
Standardizing Viewable Ad Measurement in Mobile
Bots Change The Rules For CPMs More Than You Think
Commentary: The Native Son Rises
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Join 100+ enthusiast leaders at the key conference for independent magazine media. Audubon, AFAR, Discover, Domino, Dwell, Fast Company, Freeskier, Guideposts, Harris Publishing, Harvard Business Review, Hoffman Media, Mother Earth News, Outside, Prevention, Reader’s Digest, Scientific American, Success, Yankee and many more brands are already on board.
Scientific American looks at how one school is trying out a lightweight sack meant to keep devices from being a classroom distraction, without forcing students to give up their digital lifelines.