Tuesday, May 19, 2015
Hearst Goes Live with GoodHousekeeping.TV
Good Housekeeping and Hearst Digital Studios launched a premium video content site GoodHousekeeping.TV. Comprised entirely of how-to video classes, the 130 year-old Hearst-owned publication and Hearst Digital Studios have married some of the most well-known creatives from the Internet with the editors of Good Housekeeping.
Q&A with Prevention’s Lori Burgess and Bruce Kelley
“We will not pull the plug on the print edition. It does too well with advertisers; it does too well with people who like print, and not just people of a certain age, but across a whole stretch.” asserts Editor in Chief Bruce Kelley. “The number two media channel that the entire pharmaceutical industry spends in is print. Consumers are hungry for this information and they want to make great choices.” Insists Publisher Lori Burgess.
More than 100 Rodale Employees Bike to Work
"It's exciting to see the enthusiasm that our employees had in planning for and participating in our Bike to Work Day and it speaks to the power and value of motivating and engaging employees with a fun and energetic workplace," said Maria Rodale.
Rihanna’s the Cover Answer for Magazine Titles
The singer was the winner in the cover star stakes in the all-important month of March, helping Harper’s Bazaar register a 0.8 percent increase in newsstand sales to 120,000 copies.
Stung by Millennial Misses, Brands Retool for Gen Z
Marketers like Taco Bell, Target and Awesomeness TV are making small bets to catch constantly changing "centennials." Pizza Hut doused its pies with sriracha, Whole Foods announced a lower-priced grocery chain and brands everywhere looked to YouTube stars and bloggers to give their products a youthful sheen.
Cosmopolitan Write-up Gets Magazine Project Quickly Funded
Adobe Goes High End in Podcast Push
W Magazine Hires a Big Gun for the Web
CNN’s John Helton to Become Roll Call’s New Politics Editor
Ed Helms Bashes Rolling Stone at UVA Commencement
Maxim Magazine Editor in Chief Redefines "Hot" As Relevant
A Food Magazine That "Mixes Recipes and Sexy Men"
"Man in Profile: Joseph Mitchell of The New Yorker," by Thomas Kunkel
Iranian Women's Magazine Forced to Close
Gasoline to Hit Lowest Prices in Six Years This Summer
It's Not TV, It's VAB: Trade Bureau Drops Cable, Television Too
Readers Sound Off on the Digital Postal Service
Battle of the Ages: The Digital vs.Traditional Media Debate
US Digital Ad Spending Will Approach $60 Billion This Year, with Retailers Leading the Way
Surprising Ways to Ruin Digital Advertising Strategy
In Cosmopolitan: Jillian Goodman grew frustrated with the number of male bylines in some of her favorite magazines, so she decided to do something about it.