Thursday, May 28, 2015
5 Ways Time Inc. Is Trying to Make Paywalls Work
The Time Inc. paywall approach is rooted in the belief that its brands have hard-core users who will pay for access. In the case of EW, it’s offering three tiers of payment: $1.99 a month for EW.com and the digital magazine replica; $20 a year for access to the same; and $25 a year for all digital access plus the weekly print magazine. (The paywall only applies to articles; videos and photos will continue to be free.)
You'll Flip Over This One
Joe Mandese writes, "Printed magazines aren’t dead, but one is flipping its format to look more like a digital edition, at least for one week. The June 8th edition of Crain Communications’ Autoweek will be published horizontally instead of vertically, making it look more like a responsive design, even if you cannot actually swipe it."
MORE's June Cover Girl Melissa McCarthy Speaks Out
"There is just this weird thing about how we perceive women in this country," she said. "I would love to be a part of breaking that down." Melissa McCarthy told More magazine in its June 2015 issue that she's using her fame to help her fellow plus-size women.
From IMAG: Q&A with Tony Romando, CEO and Co-Founder of Topix Media Lab
“And these tributaries (collector’s editions) are how I think print will stay around because it’s specialized. I can go to any dot com or any digital platform and get all of my news for every facet of my life right then on the spot. But we don’t want to do that. We just want to do one very specific brand of news, for one very specific customer and that’s it.” Says Tony Romando.
What Were Vanity Fair's Most Recent Magazine Media 360° Numbers?
The new Magazine Media 360° Brand Audience Report is available—with a twist! This time around, we’re releasing the rankings of all of the brands included in the report, both by total audience and by percent growth versus same period last year.
2015 Magazine Media Factbook & the Twenty-Two Tweetable Truths
The 2015 edition includes graphics with data from the recently launched Magazine Media 360° Brand Audience Report, as well as figures and trends from third-party sources demonstrating the growth, vibrancy and appeal of print and digital editions, magazine brand apps, and social media.
Joshua Ozersky Drowned After a Seizure, Autopsy Shows
People StyleWatch’s Fashion Director Kate Dimmock Shares Her Tips for Shopping Smart Online
Allure’s Priestess of Plastic Surgery on Famous Faces and Her New Documentary
Tatum O’Neal Rocks People Magazine’s Boat
Consumer Reports Makes Changes to Editorial Leadership
U.S. Publisher Coalitions Get Scale with Their Titles
I-D Magazine Turns 35
Politico Hires Dell's Managing Editor to Build a 'Brand Journalism' Team
Gawker Writers Plan to Vote on Unionizing Next Week
IBT Media Acquires Fashion Times LLC
Adobe Issues Critical Update to Digital Editions App
Smartphone Growth Slows by More Than Half
How Automation Will Change Content and Native Ads
Snapchat Users, Active On Mobile, Watch 2 Billion Videos A Day
Opinion: It's Time for a New Client-Agency Relationship
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