The Association of Magazine Media

Thursday, June 11, 2015

Michelle Obama Guest-Edits More
Not only is Michelle Obama the cover star of More’s July/August issue, she also served as guest editor. Michelle Obama was the magazine’s first-ever guest editor, and this marks the first time a First Lady has guest edited an entire magazine. Imagine walking into work to find out the first lady was editing. No pressure!
HGTV Magazine to Raise Rate Base in 2016
HGTV Magazine clocks in at over 8 million, according to the latest Magazine Media 360° Brand Audience Report. With only three years under its belt, HGTV Magazine is tracking that success with tremendous growth. The first issue was so popular Hearst had to print an additional 135,000 copies.
Q&A with Rodale's Ronan Gardiner on the 10th Anniversary of the Urbanathlon
Before there was Tough Mudder, Spartan Race or Warrior Dash there was Men's Health's Urbanathlon. Now, in it's 10th year, the race is still growing and evolving. Here, vice president and publisher of Men's Health, Ronan Gardiner, talks about what the Urbanathlon is, and what it means to the brand.
Q&A with Prevention's Bruce Kelley
"Prevention's history and pedigree means that no matter what platform we're on—the original magazine, our booming website, courses on Rodale U, our Facebook page—the audience is expecting us to deliver the smartest, most useful health advice, period. When people make the decision to click on one of our social links, they expect a well-researched and engaging story in return. That actually makes it easy for us." Says Bruce Kelley, Editor in Chief, Prevention.
Q&A with AIM's Andrew Clurman
“I think the path to victory these days is opening your mind to what kind of businesses you can be in that may be obvious or not so obvious. And I also think to not being overly fixated quite honestly on digital as the singular path to prosperity for, call it, traditional media companies. I’ve seen a lot of people overspend and over-focus on digital and it’s grown their audience and in some case may have grown their revenue, but I haven’t seen a company transformed by just basically saying we’re going to go from print to print plus digital.” Says Chief Executive Officer and President, Active Interest Media, Andrew Clurman.
Vanity Fair Gains Huge Social Traction Thanks to Caitlyn Jenner
It probably comes as no surprise that Vanity Fair had significant engagement increases on social media last week after it revealed, for the first time anywhere, Caitlyn Jenner. What might be surprising, however, are the numbers themselves.
A Big Blow for Mobile Advertising
The Next Version of Safari Will Let Users Block Ads on iPhones and iPads: Think making money on mobile advertising is hard now? Think how much more difficult it will be with a significant share of your audience is blocking all your ads — all with a simple download from the App Store.
What the Media Industry Can Teach Us About Digital Business Models
Publishers Step Up Their E-Sports Game: More on ESPN and E-Sports
Facetime: CFDA, Magazine Parties and Galas Round Out the Week's Best Events Jenna Lyons, Michael Kors, Jeff Zucker and More
The Cut Welcomes Cathy Horyn
Bonnier Corp Brings on a New Travel Group Editorial Director with a Serious Travel IQ
More on InStyle’s July Cover Girl, Zoe Saldana
Nesting, the Vice Media Way
Jim Romenesko Is Retiring, But He’ll Still Be Posting
House Members Oppose Curbing Tax Break for Advertising
Media Brands Shy Away From the A-Word, When It Comes to Labeling Native Ads
Nielsen Finds Upper Limit to Apps Used, But Time Spent Soars
Mobile Video Ad Spend Is Growing, Despite Qualms
Online Marketing Share of Ad Spend Soars
Register today for MPA’s Programmania – including tips, insights and new resources that you can immediately apply to your own business. You’ll hear from magazine media and digital tech leaders including Susan Bidel, senior analyst, Forrester Research, who will deconstruct the jargon used in the world of programmatic, RTB and viewability while also exploring the trajectory already in play. See the full speaker lineup and register today.
The 2015 edition includes graphics with data from the recently launched Magazine Media 360° Brand Audience Report, as well as figures and trends from third-party sources demonstrating the growth, vibrancy and appeal of print and digital editions, magazine brand apps, and social media.
In the June/July issue of Garden and Gun, readers will find the resources they need to survive the summer in style. Guy Martin pens the latest edition of "Ask G&G," this time featuring "A Seersucker Style Guide," thoughts on addressing your elders, and the right way to make ice cream. 
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