Monday, June 29, 2015
"Print Is Not Extinct," Says Top Saatchi & Saatchi Executive
With advertisers continuing to shift their print budgets to digital media, Pablo Del Campo, the worldwide creative director at Publicis Groupe's Saatchi & Saatchi, thinks maybe adland is a little too enamored. "We are seduced by digital media and it's not necessarily because it's more effective," he told The Australian newspaper during an interview at the Cannes Lions festival this week. "I feel it's because it's new." The shift to online, he added, "has gone too far."
More Digital to Print: Raspberry Pi Launches Print Version of Its Official Magazine
It’s always been very popular (partly due to being free of course), with over 100,000 downloads for issue 31 alone. And now the Raspberry Pi Foundation is going to start printing copies of a bigger and better version of the mag and distributing it in the US and UK, starting from 30 July.
Forbes Unveils Top Celebrity Earners
Whose paydays are soaring and which megastars are plummeting down the list? Forbes senior editor Zack O’Malley Greenburg joins “CBS This Morning” to reveal its annual "Celebrity 100" list.
Time Inc. Partners with Mobile Trivia App to Attract Millennial Audiences
Time Inc. has announced a new content partnership with mobile game developer Etermax. Etermax is the creator of the game Trivia Crack and will use Time Inc.'s content in game's forthcoming sequel.
Q&A with Time Inc.’s Joe Ripp
Since taking the reins as chairman and chief executive officer in 2013, Joe Ripp has led Time Inc.’s spin-off from parent company Time Warner in June 2014, cut costs at the company and made acquisitions of digital firms such as Cozi and FanSided. Ripp began his media career at Time Inc. in 1985 as assistant comptroller. Eight years later, he was promoted to senior vice president, chief financial officer and treasurer. He moved over to Time Warner as executive vice president and cfo shortly after, and rose to cfo of America Online, and later vice chairman.
Q&A with National Geographic's Susan Goldberg
Forbes talked with the first female editor of National Geographic Magazine, Susan Goldberg, about the brand's unique style of journalism, its focus on Detroit and on cities around the globe, and the shifting media landscape.
Q&A with Complex Media’s Rich Antoniello
Complex Media CEO Rich Antoniello takes on all comers: The CEO of Complex Media, a network of fashion and pop culture sites targeted at young men, doesn’t pull many punches, which can make him come across as overly blunt or even “a bit of an @sshole,” as he admits. But Antoniello, 44, said that his top job isn’t to be nice but rather to help his company win — which often means saying exactly what he’s thinking.
WIRED Toasts Cover Girl Rashida Jones
What makes a good magazine cover? “Surprise,” said WIRED editor in chief Scott Dadich at Wednesday’s party for the magazine’s July “All Work & All Play” issue, with cover girl Rashida Jones.
These Magazines Will Cater to Your Summer Sweet Tooth
Real Simple, Family Circle, Every Day with Rachael Ray, and Woman’s Day are moang the titles reviewed this week.
Magazine Media 360° Audience Mix for May 2015
Magazine media audiences were up 7.7% for the month of May 2015 versus the previous May, according to the latest Magazine Media 360° Brand Audience Report released by MPA—The Association of Magazine Media. Go beyond the audience mix data to see all participating titles across Print+Digital Editions; Web (Desktop/Laptop); Mobile Web; Video in the Magazine Media 360° Brand Audience Report.
Kantar Begins Reporting Search, Shows It Is Fastest-Growing Medium It Tracks: Overall Media Declines 4%
The Economist: Greece Is Headed for Its 8th Magazine Cover in the Last 5 Years
Dallas Maverick Amar’e Stoudemire Works As Fashion Correspondent for Esquire Magazine
People Moves in Magazine Media
Paywalls Rise Again: Pando is Latest to Introduce Membership Model
Dow Jones Boss Urges Cautions for Publishers on Facebook
Publishing passion: Plano Texas Mom Starts "Tween to Twenties" Parenting Magazine
Qantas Revamps In-Flight Magazine
Cookie Monster Endorses Ad Tech, —Sort of
When Deciding to Run an Open-Casket Photo, Picture Editors Matter
Coupons a Source of Profit, Not Marketing Expense
Google Automatically Blocks Ad Clicks to Save Brands Money
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The 2015 edition includes graphics with data from the recently launched Magazine Media 360° Brand Audience Report, as well as figures and trends from third-party sources demonstrating the growth, vibrancy and appeal of print and digital editions, magazine brand apps, and social media.
The United States has just become the 21st nation to legalize same-sex marriage. By a 5-4 vote, the Supreme Court has just issued a sweeping ruling legalizing same-sex marriage across the country. Justice Anthony Kennedy issued the court's opinion. Read more for the highlights...