Wednesday, July 8, 2015
Time Inc. Makes Four Acquisitions, Launches Youth Sports Business
The sports-focused deals will combine to form a new company called Sports Illustrated Play. The youth market has been a prime focus for many publishers, and with this launch Time Inc. is attempting to extend the Sports Illustrated brand to a younger audience.
TIME's New Web Series Follows Twin Brothers Who Embark on a Year in Space: Scott and Mark Kelly Project Grew from a Cover Story
Earlier this year, astronaut Scott Kelly blasted off into space, where he will spend the next year, attempting to set a single-mission record for a U.S. astronaut. Time Inc.'s nascent news documentary unit Red Border Films will be along for the ride with a new Web series A Year in Space.
Hearst Taps Ad Age's Michael Sebastian to Lead Centralized Breaking and Viral News Desk
Sebastian will lead a 24-hour news desk shared across Hearst's 18 magazine websites, including Cosmopolitan.com, Caranddriver.com, Esquire.com and Elle.com. The desk produces breaking news reports as well as content designed to go viral and be shared socially, under the banners of Hearst's different brands.
Throwing Spaghetti at the Wall: The Atlantic’s Video Strategy
In June, the magazine published “An Animated History of 20th Century Hairstyles,” one of many animated shorts that have become a successful, if incongruous, part of The Atlantic’s video output over the past year. It was particularly popular on Facebook, where it has gotten 89,000 views since May and on YouTube, where it got 124,694 views.
InStyle’s August Cover Girl Is Eva Longoria
InStyle’s cover girl Eva Longoria opens up about how she wants to be the female George Clooney.
Teen Vogue Recognized for Promoting Diversity and Spotting Young Talent with It’s August "Fashion’s New Faces" Issue
Fashionista's Chantal Fernandez writes "Teen Vogue has an impressive track record when it comes to spotting talented young women. The Conde Nast-owned glossy featured Jennifer Lawrence on its cover before she ever starred in a movie, and Ariana Grande when she was still more famous for her Nickelodeon sitcom than her singing career..."
Ad Confidence Dips, Remains Near Historic High, Especially Digital
The confidence of ad executives -both advertisers and agencies- to increase their media spending has fallen slightly from the same period last year, but remains near its all-time high since an ad industry perceptions researcher began tracking it in the spring of 2007.
W Magazine Captures Jet Setter Spirit in June/July Edition
Magazine M&A: A Tale of Two Trends
Mexican Magazines See Growth Thanks to Digital, Luxury
More on May's Rules of Attraction Study: Print + Digital Is the Best Combination of All
Why Vox Makes Its own Banner Ads
Danielle Sacks Joins Some Elite Mansueto Company
A Carli Lloyd (Magazine) Cover Trick
The Story of Acrylic Artist Magazine
Acxiom Taps Allen as President of Marketing Services
Microsoft Announces Big Layoffs, Centered in Its Phone Business
Marketers Say They Would Spend Even More on Digital Ads If Measurement Improved
Consumers Want Convenience of Mobile Coupons
New York Times to Set Up London Team Focusing on Native Ads
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The 2015 edition includes graphics with data from the recently launched Magazine Media 360° Brand Audience Report, as well as figures and trends from third-party sources demonstrating the growth, vibrancy and appeal of print and digital editions, magazine brand apps, and social media.
Join us for the 2015 FMA Annual Publishing Conference & Expo! August 6 – 7, 2015 Omni Orlando Resort at ChampionsGate, 1500 Masters Blvd. ChampionsGate, Florida 33896
In GQ: To call it a mere strip club means you don't get it. It's more like hip-hop's ultimate proving ground—a legendary hive of hustlers and dreamers. Magic City is a place where fortunes rain from the rafters, where women with impossible bodies call the shots, and where a DJ who spins your track can make you a star. Devin Friedman explores the mixed-up, magical world within America's most important club.