Monday, July 13, 2015
How Rodale Inc. Evolved Its Content Strategy to Become the World’s Largest Health and Wellness Media Company
Scott Aughtmon writes "You see, Rodale didn’t just create a magazine that “presented systematic ways people could try to prevent illness and disease.” He left behind an understanding of the magazine industry that would propel Prevention to become one of the world’s largest magazines (10 million monthly readers.)"
One year in: 7 Ways Time Inc. Has Gone Digital Post-Spinoff
In this age of full-stack media companies, tech is destiny. Under CTO Colin Bodell, an eight-year Amazon vet, Time Inc. is centralizing its disparate technologies to better enable it to build new products for advertisers and readers.
Meredith Acquires Grocery Server For Local Digital Ad Targeting
Meredith began using Grocery Server’s technology last year and has already used the system to deliver native placements across desktop, tablet, and mobile devices, for clients including Target, Unilever and Del Monte, in campaigns involving Meredith’s media properties, including Allrecipes.
Time Inc. to Move Test Kitchens to Alabama
Time Inc., the nation’s largest magazine publisher, is moving almost all its recipe testing and other food editorial production for its 29 domestic magazines and websites to Birmingham, Ala., where it is building a food studio with 28 test kitchens, a dozen photography studios and a private dining room.
Will This New AwesomenessTV Series Send Teens Straight to Pottery Barn?
AwesomenessTV's Chief Revenue and Partnerships Officer Beth Greve added that the two are an ideal fit. "They have such terrific products for this audience, and yet they hadn't connected directly with them through this type of relationship."
Magazines with Top Financial Advice
Money, Kiplinger’s, Bloomberg Markets, and The Economist, are among the financial magazines reviewed this week.
Adweek Co-Founder Jack Thomas, Dead At 87
John C. “Jack” Thomas, who founded Adweek magazine with Ken Fadner (founder and publisher of MediaPost) and W. Pendleton Tudor in 1978, died July 9 of complications from pneumonia. He was 87.
Apple Saves Publishing... For Itself
On the TV Guide Magazine Yacht: Celebrities Attend The Nintendo Lounge During Comic-Con 2015
More on Time Inc. Moving 300 Workers to Brooklyn
Preventing Extinction: Tech Advice for "Dinosaur" Executives
More on InStyle’s August Cover Girl Eva Longoria: Wears a Burberry Prorsum Dress and Projects a Relaxed Attitude
In American Baby: Jaime King Reacts to Criticisms for Being "Too Thin" while Pregnant
Ellen Pao Steps Down As CEO After Reddit Revolt
Bloomberg Fires Digital Editor Josh Topolsky
More People Moves in Magazine Media
Kantar to Transfer Millward Brown's Israel License to TNS
How Digital Publishers Can Use New iOS9 Features to Increase Subscriptions
What Twitter's Potential Flipboard Acquisition Means for the Publishing Industry
Moxie Marlinspike: The Coder Who Encrypted Your Texts
Mid-Year Report: The Newspaper Industry’s Billion Dollar Challenge
Walking the Millennial Walk
IBM Sees The Next Phase of Search
Are you involved in the development, creation, design and distribution of mobile app content? Learn about the all-new Adobe Digital Publishing Solution at the July 16th webinar. Register today – complimentary for MPA/ASME members. July 16, 9:00-10:00am ET.
Discover the Future of Digital Publishing: You're invited to explore the all-new Digital Publishing Solution (DPS) by joining the Beta Program. The beta gives you access to exciting new features, creative tools and workflows, plus assets, tutorials and plugins to get you started. Try the beta today and start rethinking your mobile strategy.
The 2015 edition includes graphics with data from the recently launched Magazine Media 360° Brand Audience Report, as well as figures and trends from third-party sources demonstrating the growth, vibrancy and appeal of print and digital editions, magazine brand apps, and social media.
Join us for the 2015 FMA Annual Publishing Conference & Expo! August 6 – 7, 2015 Omni Orlando Resort at ChampionsGate, 1500 Masters Blvd. ChampionsGate, Florida 33896