The Association of Magazine Media

Wednesday July, 29, 2015

Joe Ripp Pushes Online Video, "Native" Ads and "Big Data"
Mr. Ripp says bold experimentation is the only way to preserve the legacy of founders Henry Luce and Briton Hadden, who sold the first issue of Time magazine for 15 cents in 1923. In June, Time Inc. agreed to publish some content in Apple Inc.’s new News app, which will combine articles from more than 75 publications. Time Inc. is also testing a paywall for Entertainment Weekly, asking readers to pay $1.99 a month for unfettered access while offering some free stories to readers who hand over their email address.
Condé Nast and Time Inc. Lead Digital Readership Growth
Keith Kelly writes: "The numbers were released by the MPA, the Association of Magazine Media, which revealed its latest digital scorecard on Tuesday. The report includes print audience — a larger number than pure circulation as it estimates the number of “readers” per issue — as well as mobile, Web and digital traffic culled from a variety of tracking sources."
Q&A with Time Inc.'s Joe Ripp: "Our Identity Extends Well Beyond Print"
"At Time Inc., there is a real sense of possibility and a real purpose. Our identity extends well beyond print. Everyday we are igniting, fulfilling and elevating the world's passions. The audience in this business is a booming one." Offers CEO Joe Ripp.
Forbes Media Expands Native Advertising Service
Forbes Media announced today the launch of BrandVoice “Special Features”–a digital product for marketers that presents thematically aligned brand content within a custom-design feature page. The content features as many as ten elements, including posts, video, infographics, interactive elements and photo galleries, among others.
Q&A with The Cut's Stella Bugbee: Attracting Millennial Women
"Every media brand today struggles to differentiate itself and build loyal readers in a landscape that is increasingly driven by social media. It used to be that your home page was a portal through which you would drive all traffic - now it is likely that readers will come to your story through any number of means, shares, links and tweets." Says Editorial Director Stella Bugbee.
Q&A with Harvard Business Review's Amy Bernstein
Harvard Business Review's editor on staying true to your audience: "As to how we serve our readers, the editing process is very much a team sport. As a team, we are looking for ideas that are new and consequential. There are, by the way, very few completely new ideas, but changing circumstances can renew many concepts, so we often contextualise ideas in new ways. If we reject an article, it’s often because we do not want to tell our readers what they already know."
What You Should Know About P&G's Next CEO, David Taylor
David Taylor will take the helm as CEO of the world's biggest advertising spender, Procter & Gamble Co., as of Nov. 1, the company announced today, a move widely anticipated since global beauty duties were added to his role as group president-global health and grooming earlier this year.
The New Magazine Media 360⁰ Brand Audience Report and The Social Media Report Are Available
Access the latest data for first half 2015 and Q2 2015!
Gangbangers Sue Magazine over Story Detailing Their Exploits
Jessica Simpson Shares Her 6 Beauty Must-Haves with InStyle
OUT Magazine's Summer Gift: Sane Comments from Randy Quaid
Rothschilds Decline to Comment on Discussions to Acquire Remaining Shares in Economist
Fade to White: EBONY Examines "Cultural Smudging" Effect on Black Music
Porter Appoints Fashion Director at Large
Finding Reliable Digital Revenue Amidst Technology Flux
Publishers Are Hiring Snapchat Specialists
Wolff: Financial Times Sale Shows Strength of Some Newspaper Brands
Google Rebuilds Dynamic Search Ads
Kantar Media Invests in BIScience to Begin Tracking Programmatic
Yelp: Display Advertising Will Be Discontinued by End of Year
The newly released Adobe Digital Publishing Solution (DPS 2015) has been built from the ground up to give publishers with all types of content the tools and capabilities needed to continually engage users in a modern app experience. Visit Adobe's gallery to see completely reimagined magazines built on DPS 2015.
The 2015 edition includes graphics with data from the recently launched Magazine Media 360° Brand Audience Report, as well as figures and trends from third-party sources demonstrating the growth, vibrancy and appeal of print and digital editions, magazine brand apps, and social media.
Join us for the 2015 FMA Annual Publishing Conference & Expo! August 6 – 7, 2015 Omni Orlando Resort at ChampionsGate, 1500 Masters Blvd. ChampionsGate, Florida 33896
July 30, 2015
MPA
The MPA Research Committee meeting, will be held on Thursday, July 30th at MPA, 757 Third Avenue, NYC, from 9:00am to 10:30am in our boardroom. The focus of the meeting will be the new and ongoing data fusion efforts at GfK MRI that aim at integrating and assessing magazine media brand audience data with TV audience and other media audience data to gain further insights into media choices, lifestyles, attitudes, product usage, and other important concerns such as cross platform campaign performance. There will be breakfast. Andy Arthur and Jim Collins of GfK MRI will present to our group. Contact Sandy Jimenez at: sjimenez@magazine.org to RSVP (For Research Committee members only)

For the second time in its history, the Sepang International Circuit is all-set to host a round of the eni FIM Superbike World Championship. Just a stone’s throw from Kuala Lumpur International Airport, the venue first featured on the calendar last year.

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