The Association of Magazine Media

Friday, July 31, 2015

Condé Nast Leads in Digital Readership Growth
The MPA, —the Association of Magazine Media, released the latest numbers for the first half of 2015, and things are looking good for Condé Nast, which saw significant growth in readership. The numbers include print and digital readership, including mobile, Web and digital traffic measured from a variety of sources.
Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share
Marc Brownstein: "But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore."
In Cosmopolitan: Ronda Rousey Actually Gained Weight for SI Swimsuit Issue
“I felt like I was much too small for a magazine that is supposed to be celebrating the epitome of a woman. I wanted to be at my most feminine shape, and I don’t feel my most attractive at 135 pounds, which is the weight I fight at,” Rousey told Cosmopolitan.com. “At 150 pounds, I feel like I’m at my healthiest and my strongest and my most beautiful.”
Good Housekeeping’s Lori Bergamotto on GMA
Good Housekeeping’s Style Director Lori Bergamotto was featured on GMA talking about the Marie Kondo method of organizing.
Cover Battle: New York Magazine Wins
O'Shea: "This is one of those rare weeks when there really is no need for a Cover Battle. New York’s cover is perfect."
Bauer Considers Free Weekly Launch with Kiss Magazine
Under plans being examined by Bauer Media’s product development team, Kiss could be distributed free on a weekly basis from later this year around London and the UK. The magazine’s content would also be available digitally.
Epic Yearlong Space Mission Documented in TIME Magazine Web Series
back on July 8, Time magazine posted the first two episodes in a 10-part documentary Web series following NASA astronaut Scott Kelly's unprecedented yearlong space mission, but they are just getting started...
Rolling Stone to tap Jason Fine As New Editor
Still reeling from the debunked University of Virginia gang rape story from last November, Jann Wenner is expected to try to calm the waters by naming an insider, Men’s Journal Editor Jason Fine, to become the managing editor of Rolling Stone.
The New Magazine Media 360⁰ Brand Audience Report and The Social Media Report Are Available
Access the latest data for first half 2015 and Q2 2015!
P&G Cuts Agencies 40% in First Wave of Consolidation Drive
More on The New Yorker's Paywall Integration with Flipboard
Model Chrissy Teigen Strips for Women's Health Magazine, Reveals Why She Wants to Get Pregnant
People Magazine Asks New York Magazine for Clarification on Cosby story
Bon Appétit's Subscribers/Readers Revolt Over August Samsung Cover Ad
Architectural Digest Names Digital Director: Erica Duecy
Status of Rolling Stone's Veteran Movie Critic Peter Travers Uncertain Amid Magazine Drama
"Straight" Is the New Lesbian: Germany Gets a New Women's Lifestyle Magazine
Foodie Publisher Serious Eats Gets Serious about Video
Confessions of Agency Interns: "It's Just Banner Ads and Tweets"
50 Over 50? 60 Over 60? Where Is Your List?
Next Year Will Be the "Year of" Mobile: for Video, Anyway
Join John Metzger Principal Product Manager for Adobe and learn how DPS can help you easily create an engaging app experience that reflects your brand beautifully and make a business impact.
The newly released Adobe Digital Publishing Solution (DPS 2015) has been built from the ground up to give publishers with all types of content the tools and capabilities needed to continually engage users in a modern app experience. Visit Adobe's gallery to see completely reimagined magazines built on DPS 2015.
The 2015 edition includes graphics with data from the recently launched Magazine Media 360° Brand Audience Report, as well as figures and trends from third-party sources demonstrating the growth, vibrancy and appeal of print and digital editions, magazine brand apps, and social media.
Join us for the 2015 FMA Annual Publishing Conference & Expo! August 6 – 7, 2015 Omni Orlando Resort at ChampionsGate, 1500 Masters Blvd. ChampionsGate, Florida 33896
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at aheisler@magazine.org or 212.872.3740.
In Touch Weekly: They have already signed both Mary J. Blige, and Queen Latifah, — SO this musical is sure to be packed with powerhouse acts! MJB has taken on the role of the Wicked Witch of the West, and Queen Latifah will be playing the part of the Wizard.
 
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