The Association of Magazine Media

Wednesday, August 26, 2015

These Are the 10 Magazines With the Biggest Mobile Readerships ESPN, People Bring in HUGE Monthly Audiences
Still think mobile's not a big deal? Consider a new study from the Association of Magazine Media out today that found 26 percent of magazines' total readership comes from smartphones and tablets.
The Magazine Media 360° Brand Audience Report with July 2015 Data!
In this month’s report, 65% percent of all brands measured – 92 out of 142 – are up in total brand audience YOY with the average industry growth at 7.6% overall.
Conde Nast Makes Appointments to Native Ad Unit
According to the New York-based publisher, Josh Stinchcomb is the division’s managing director and Dirk Standen will be editor in chief. Standen was acting as W’s digital creative director, and before that he served as Style.com’s editor in chief.
Mercedes-Benz Pushes Its New GLE on Condé Nast’s Details Mobile Website
The ad appears at the top of Details’ home page, a click takes users to the 2016 GLE’s mobile-optimized page on Mercedes-Benz’s own website. The placement on Details suggests that Mercedes is targeting affluent and fashionable younger men.
Hearst Begins Hiring for Snapchat Project
According to the publisher’s website, the editorial openings include managing editor, senior fashion editor, beauty editor, health & fitness editor, and a handful of reviewing jobs for food and drink, appliances, electronics and automobiles. The latter hires will be part of a vertical that focuses on product reviews.
Q&A with Hearst Magazines International's Kim St. Clair Bodden
“I think the brands are strong. As a long-time editor, I am very much attached to print. But I would say that my title over the past couple of years hasn’t been editorial director; it’s really been brand manager. I’m a brand steward and it’s about the brand. And I can see that in certain areas maybe print would provide better and in other areas maybe a digital-only aspect of that brand would exist.” Kim St. Clair Bodden, Senior Vice President/Editorial Director, Hearst Magazines International.
The Evolution of Magazine Covers
Cosmopolitan, GQ, National Geographic, The New Yorker, Seventeen, TIME, Vanity Fair, and Vogue are all given the "timeline" treatment, —tracking the changes in their cover subject matter in a visual narrative that is as much about the magazine media industry's evolution, as it is about the history of American culture.
Judge Blasts Anderson News in Decision to Reject Antitrust Suit Against Publishers
"If there were ever an antitrust case of the pot calling the kettle black, this is it." Opined Judge Paul Crotty.
Daniel Craig Fronts DuJour’s Fall Issue
T Magazine Flaunts a New Online Look
The Selfless Lei Feng Is Back —As a Magazine
The New York Times Is the 8th Most Popular Apple Watch App (Ahead of Major League Baseball)
Chrissy Teigen Covers a Myriad of Modern Luxury Publications
Flipboard Bows Cinema Loop Video Ads
The 2015 edition includes graphics with data from the recently launched Magazine Media 360° Brand Audience Report, as well as figures and trends from third-party sources demonstrating the growth, vibrancy and appeal of print and digital editions, magazine brand apps, and social media.
October 21 - 22, 2015
ASME
Two-day seminar for junior-level editors on print and digital fundamentals. Learn how to pitch and assign • line edit • write display type • work with art and photo • write and edit for the web • maximize the value of social media • manage your career
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at aheisler@magazine.org or 212.872.3740.

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