The Association of Magazine Media

Thursday, August 27, 2015

Magazine Audiences Growing Online
Total magazine audiences grew again in July, according to the latest Magazine Media 360° Brand Audience Report from the MPA – The Association of Magazine Media, which covers both print and online readership. Mobile platforms led the increases, but several categories also enjoyed growth in their print audiences.
The Magazine Media 360° Brand Audience Report with July 2015 Data!
In this month’s report, 65% percent of all brands measured – 92 out of 142 – are up in total brand audience YOY with the average industry growth at 7.6% overall.
Meredith Launches Weddings Group
Following the acquisition of a number of wedding and bridal properties, this week women’s interest publisher Meredith Corp. announced the launch of the new Meredith Weddings Group. The group includes Martha Stewart Weddings magazine, its website and mywedding.com.
Time Inc. UK Announces the Formation of a New Dedicated Advertising Film Division
The new emphasis on film follows the recent successful film partnerships between celebrity and style weekly Now with the releases of Fifty Shades of Grey and Magic Mike XXL.
Sports Illustrated Launches New College Football Vertical
Time Inc.’s Sports Illustrated has introduced Campus Rush, a new vertical devoted to “the passion, culture and lifestyle of college football.” The brand extension is set to complement SI’s breaking news and feature reporting from a team that includes more than 60 student writers from across the country.
How Bloomberg Media Is Selling Advertisers on the News
To hear some agencies tell it, hard news is a risky place for advertisers and should be avoided. Yet Bloomberg Media Group is taking the opposite view, making it easier for advertisers to place their messages amid its newsiest content.
Sean Avery’s Vogue Stint Was "Bizarre"
Kate Moss’ Latest Magazine Cover Is a Gloriously Awkward Childhood Photo
Fifth Harmony Talk Beauty for Teen Vogue Magazine
How the Old Farmer’s Almanac Has Found Digital Success
NYT's T Magazine Gets Online Revamp
Are In-Car Apps the Next Platform for News Media Companies?
Hyper Launches Curated Video Magazine App on iPad
Story Magazine Shuts Down Publication
Eleven Magazine Changes Ownership
Sorrell: Online Video Ad Growth Threatened By Faulty Measurement
The Case of the Missing Millennials (in TV)
The 2015 edition includes graphics with data from the recently launched Magazine Media 360° Brand Audience Report, as well as figures and trends from third-party sources demonstrating the growth, vibrancy and appeal of print and digital editions, magazine brand apps, and social media.
October 21 - 22, 2015
ASME
Two-day seminar for junior-level editors on print and digital fundamentals. Learn how to pitch and assign • line edit • write display type • work with art and photo • write and edit for the web • maximize the value of social media • manage your career
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at aheisler@magazine.org or 212.872.3740.

In ElleGet your Chrismakkuh decorations ready and dust off that old cotillion dress, because the Cohen's McMansion from Fox's beloved teen drama "The O.C" just hit the market for $6.25 million, according to Trulia. Teen angst and soap opera-worthy drama not included.