The Association of Magazine Media

Friday, August 28, 2015

Time Inc. Launches The Foundry For Content Marketing
"The wave of in-house agencies and studios continues to grow with Time Inc.’s launch of The Foundry, a new cross-channel creative shop focused on content and intended to help launch new brands."
The Magazine Media 360° Brand Audience Report with July 2015 Data!
Magazine Media 360° In this month’s report, 65% percent of all brands measured – 92 out of 142 – are up in total brand audience YOY with the average industry growth at 7.6% overall. Click here (http://www.magazine.org/magazine-media-360/brand-audience-report) to see the full report. Weeklies dominate the report in both size and growth with 5 ranking in the Top 10 List of Total Brand Audience and 3 ranking in the Top 10 List of Total Brand Audience percent growth. Countering conventional wisdom that the web is the place to be for recipes and all things food-related, food/epicurean is the fastest-growing editorial category in print with three brands making the Top 10 List of audience percent growth for print. Click here (http://www.magazine.org/magazine-media-360/top-ten-lists/first-half-2015) to see all of the top 10 lists. Mobile web continues to gain share in the magazine media mix and reaches new heights in this report: 26%, nearly double that of the desktop/laptop share. Click here (http://www.magazine.org/magazine-media-360/audience-mix-infographics) to see the full audience mix chart. As always, be sure to visit the Magazine Media 360° home page for more insights and charts.
"The New Yorker" Celebrates 90 Years of Cartoons with Book
“It’s been said that ninety-eight percent of New Yorker readers look at the cartoons first, and that the other two percent lie.”
Time Inc Adds Layers to Sports Group
“Time Inc continues to beef up its sports group for sports content domination with some key hires.”
Meredith Creates The Mother of All Things Weddings, The Meredith Weddings Group For Millennial Wedding Enthusiasts
Can a magazine live forever? Scientific American, at 170, is giving it a shot
Kim Kardashian: Topless, Pregnant Shoot For ‘C’ Magazine Cover Revealed
The 2015 edition includes graphics with data from the recently launched Magazine Media 360° Brand Audience Report, as well as figures and trends from third-party sources demonstrating the growth, vibrancy and appeal of print and digital editions, magazine brand apps, and social media.
October 21 - 22, 2015
ASME
Two-day seminar for junior-level editors on print and digital fundamentals. Learn how to pitch and assign • line edit • write display type • work with art and photo • write and edit for the web • maximize the value of social media • manage your career
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at aheisler@magazine.org or 212.872.3740.

In ElleGet your Chrismakkuh decorations ready and dust off that old cotillion dress, because the Cohen's McMansion from Fox's beloved teen drama "The O.C" just hit the market for $6.25 million, according to Trulia. Teen angst and soap opera-worthy drama not included.

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