The Association of Magazine Media

Monday, August 31, 2015

The Atlantic Is Returning to Blogging
The magazine launched Notes, a new section on its site that’s harkens back to the site’s earliest days when blogs featuring writers like Ta-Nehisi Coates, Andrew Sullivan, and Jeffery Goldberg were among its main draws. With an emphasis on shorter takes, quick-hit news, and reader engagement, The Atlantic is promoting Notes as its return to blogging, but 2015 style.
Moses: On Ad Pricing, Condé Nast Bows to the Reality of Digital
Lucia Moses writes: "Digital media companies may aspire to be the “Condé Nast of the Web,” a nod to the publishing house’s standard-setting reportage and photography — and, often unspoken, its ability to charge fat premiums."
Find Your Next Car with One of These Magazines
Consumer Reports, Automobile, Car and Driver, and Road & Track are among the auto magazines reviewed this week.
Why the Video Network StyleHaul Hired a Veteran Print Executive As Its Revenue Chief
RTL Group-Owned Network Taps Former Meredith Ad Sales Exec Dick Porter: StyleHaul CEO Stephanie Horbaczewski said she saw parallels between Mr. Porter's experience at Meredith, the publisher of magazine brands including Better Homes & Gardens and Ladies' Home Journal, and the business StyleHaul is building as it tries to sell brands on executions beyond run-of-the-mill ads.
Hearst's Michael Clinton Surrounds Himself with Memories
After visiting 123 countries, it is safe to say that Michael Clinton, marketing president and publishing director of Hearst Magazines, is at home pretty much anywhere on the planet—and, it seems, he's brought much of the world back home with him.
The Magazine Media 360° Brand Audience Report with July 2015 Data!
Magazine Media 360° In this month’s report, 65% percent of all brands measured – 92 out of 142 – are up in total brand audience YOY with the average industry growth at 7.6% overall. Click here ( to see the full report. Weeklies dominate the report in both size and growth with 5 ranking in the Top 10 List of Total Brand Audience and 3 ranking in the Top 10 List of Total Brand Audience percent growth. Countering conventional wisdom that the web is the place to be for recipes and all things food-related, food/epicurean is the fastest-growing editorial category in print with three brands making the Top 10 List of audience percent growth for print. Click here ( to see all of the top 10 lists. Mobile web continues to gain share in the magazine media mix and reaches new heights in this report: 26%, nearly double that of the desktop/laptop share. Click here ( to see the full audience mix chart. As always, be sure to visit the Magazine Media 360° home page for more insights and charts.
Q&A with Modern Farmer's Sarah Gray Miller
Time Inc. Adds New Hires to Sports Group
Bloomberg Pursuits Adds Deputy Editor
VICE News Crew Faces Terrorism Accusations in Turkey
The Washington Post’s Homepage Redesign Was Inspired by Print
Is Comics Journalism Making a Comeback?
Women Three Times As Likely to Use Pinterest
How Big Is Influencers' Influence?
Consumer Interest in Wearables Fading Fast
News Startups Like "LittleThings" Are Trying to Tackle Viewability Early
Mobile Will Ring Up a Quarter of All E-Com Sales by 2016
Forecast: Canada Will Have Few If Any Print Newspapers by 2025
PRC Denies Competitive Status to First Class Parcels
There’s nothing abstract about the height or width of an ad – those dimensions can be quantified. We believe the same about media quality. If you’re not measuring this third dimension, media quality, your campaign is missing its full potential. And you’re not getting the most value for every dollar you spend. Integral Ad Science offers a comprehensive suite of tools that gives buyers and sellers actionable intelligence on a wide variety of media quality data such as Viewability, Fraud, and Brand Safety. We’ve also created a proprietary holistic quality measurement called TRAQ Score, which combines multiple elements of media quality into one simple aggregate number.
The 2015 edition includes graphics with data from the recently launched Magazine Media 360° Brand Audience Report, as well as figures and trends from third-party sources demonstrating the growth, vibrancy and appeal of print and digital editions, magazine brand apps, and social media.
October 21 - 22, 2015
Two-day seminar for junior-level editors on print and digital fundamentals. Learn how to pitch and assign • line edit • write display type • work with art and photo • write and edit for the web • maximize the value of social media • manage your career
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at or 212.872.3740.
In the September 7, 2015, issue of The New Yorker, in “Fixing Broken Windows” (p. 38), Ken Auletta profiles New York City’s police commissioner, William Bratton,who defends his controversial “broken windows” policy and also Mayor Bill de Blasio, who has faced extensive criticism from the city’s law enforcement. Upon his election, de Blasio hoped to reassure both the public and New York City’s police force—many of whom, including the former commissioner Ray Kelly, were highly skeptical of him—when he appointed the sixty-seven-year-old Bratton, who oversaw a sharp reduction in crime while serving as New York’s police commissioner from 1994 to 1996, under Mayor Rudolph Giuliani. Bratton, who also served as chief of police in Los Angeles, from 2002 and 2009, embraces broken-windows policing, a strategy based on the idea that cracking down on “quality of life” crimes and disorderly behavior—turnstile-jumping, squeegee men, public intoxication, aggressive panhandling—makes citizens feel safer and discourages more serious crime.