The Association of Magazine Media

Tuesday, September 1, 2015

The Reader’s Digest Guide to Integrating the Newsroom
It has taken Liz Vaccariello almost four years to completely integrate the newsroom at Reader’s Digest, where she’s editor-in -chief. Her 32-person content team produces a monthly magazine with a circulation of 20 million, according to the Spring MRI report, as well as 50 to 60 online stories a month. gets an average of 4 million monthly uniques, over half of which are on mobile, according to comScore.
JCPenney and InStyle Magazine Partner to Make Glam More Affordable in Miami
You spoke, and JCPenney says that they’ve listened. The retail giant is turning to InStyle Magazine to help revamp more than 800 in-store salons by turning them into budget-friendly full service beauty stations with runway results.
Q&A with StyleWatch's Stephanie Sladkus
"Right now there is a definitive need for accessible content and innovative print. While millennials want aspirational brands and products to be represented, we are addressing the important, and underserved, middle ground illustrated by street style." Stephanie Sladkus, publisher of StyleWatch.
Economist's Digital Circ Grows Fast
Having recently acquired itself, The Economist is well positioned for life as an independent publication judging by its fast-growing digital circulation, which offers a model for other magazines hoping to monetize online readership.
Media Companies Just Closed the Web Gap, and Now There's a Mobile Chasm
According to the most recent State of the News Media report from the Pew Research Center, using data from online measurement firm comScore, mobile devices account for more than half of the digital traffic to 39 of the top 50 media sites. Unfortunately for most of those companies, however, mobile users don’t stay as long as desktop users — in part because most news sites are poorly optimized for mobile devices, and as a result take forever to load — and they also tend not to click on ads. And consequently, those ads aren’t worth as much.
Bloomberg LP Will Offer Brand Ratings Based on Social-Media Feedback
Local startup Shareablee will track social-media data from 134 publicly traded retail companies and provide its findings to Bloomberg professional service subscribers this September.
With “Recently,” Receive a Monthly Printed Magazine with Your Camera Roll
Many, many startups let you send postcards and print photo albums from your phone, but this startup is different. Recently is a subscription service to receive a monthly magazine with your best photos from your camera roll. It will cost you $9 a month with each magazine showcasing 100 photos.
The Magazine Media 360° Brand Audience Report with July 2015 Data!
In this month’s report, 65% percent of all brands measured – 92 out of 142 – are up in total brand audience YOY with the average industry growth at 7.6% overall.
Interview Unveils Selfie Issue with Madonna, Kardashian; Discusses Ingrid Sischy
Kids Now Have Gourmet Pretend Kitchens, Their Own Cooking TV Shows —and Magazines
A Posthumous New Yorker Postcard
Axel Springer, Samsung Join Forces in Mobile Media Content
Instagram Update Allows Portrait, Landscape Orientation
Mobile to Account for More than Half of Digital Ad Spending in 2015
Mobilegeddon Fallout: Publishers with International Sites May See Their Mobile Impressions Decline
We Need a New Definition for Generations
Don't Forget the Boomers' Bucks!
There’s nothing abstract about the height or width of an ad – those dimensions can be quantified. We believe the same about media quality. If you’re not measuring this third dimension, media quality, your campaign is missing its full potential. And you’re not getting the most value for every dollar you spend. Integral Ad Science offers a comprehensive suite of tools that gives buyers and sellers actionable intelligence on a wide variety of media quality data such as Viewability, Fraud, and Brand Safety. We’ve also created a proprietary holistic quality measurement called TRAQ Score, which combines multiple elements of media quality into one simple aggregate number.
The 2015 edition includes graphics with data from the recently launched Magazine Media 360° Brand Audience Report, as well as figures and trends from third-party sources demonstrating the growth, vibrancy and appeal of print and digital editions, magazine brand apps, and social media.
Come join fellow publishers on September 22 to learn about best practices for maximizing returns with programmatic exchanges. The event will be led by Operative programmatic experts Adam Hecht and Kiernan Collins.
October 21 - 22, 2015
Two-day seminar for junior-level editors on print and digital fundamentals. Learn how to pitch and assign • line edit • write display type • work with art and photo • write and edit for the web • maximize the value of social media • manage your career
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at or 212.872.3740.

From Seventeen: In honor of the unofficial holiday, Mean Girls Day, on October 3rd, the specialty candy shop Dylan's Candy Bar has decided to go where no candy shop has gone before and launch a​ line of candy based on your fave classic high school flick. It's ​literally​ the candy your inner-​Mean Girls​ stan never knew she needed.