The Association of Magazine Media

Tuesday, September 8, 2015

Media General to Acquire Meredith Corp. in $2.4B Deal to Create TV Station Giant
“The new Meredith Media General will be "a powerful new multiplatform and diversified media company," the firms say.”
Apple News Signs Up Dozens of Publishing Partners
“This week, Apple announced deals with 18 major media companies representing over 50 publications as contributors to Apple News, including Condé Nast, Hearst, The New York Times, The Washington Post, CNN, Rolling Stone publisher Wenner Media, Bloomberg, Reuters, BuzzFeed, ESPN, Vox Media and Mashable, among others.”
Maxim Sticking With ‘Luxury Magazine’ Relaunch
“There are no plans to back off the move to remake Maxim magazine into a luxury, upscale publication, a spokeswoman for Maxim said on Thursday.”
Why Publishers Shouldn't Fight Ad Blockers: 'The Hackers Will Always Find a Way'
“Publishers are fighting ad blockers with some tech of their own.”
Find Out Who Is Going To Win the Super Bowl with These Magazines
Marie Claire Group Acquires France Lab
Sienna Miller Marks British Vogue Cover with Online Film
Shirtless J.J. Watt flexes Abs as Hard as Possible on New Magazine Cover
There’s nothing abstract about the height or width of an ad – those dimensions can be quantified. We believe the same about media quality. If you’re not measuring this third dimension, media quality, your campaign is missing its full potential. And you’re not getting the most value for every dollar you spend. Integral Ad Science offers a comprehensive suite of tools that gives buyers and sellers actionable intelligence on a wide variety of media quality data such as Viewability, Fraud, and Brand Safety. We’ve also created a proprietary holistic quality measurement called TRAQ Score, which combines multiple elements of media quality into one simple aggregate number.
Charged with providing a return on investment against your social media activity? Come share challenges and solutions with your peers in a private dinner setting produced by MPA and hosted by SocialFlow. Seating is limited - contact us for more information. September 21, NYC.
The 2015 edition includes graphics with data from the recently launched Magazine Media 360° Brand Audience Report, as well as figures and trends from third-party sources demonstrating the growth, vibrancy and appeal of print and digital editions, magazine brand apps, and social media.
Come join fellow publishers on September 22 to learn about best practices for maximizing returns with programmatic exchanges. The event will be led by Operative programmatic experts Adam Hecht and Kiernan Collins.
Register today for a full-day conference featuring magazine media and technology innovators who are working to harness the promise of the mobile platform– including Christian Baesler, President, Bauer Xcel Media. Hearst Tower Auditorium, NYC. Learn more and register today.
October 21 - 22, 2015
ASME
Two-day seminar for junior-level editors on print and digital fundamentals. Learn how to pitch and assign • line edit • write display type • work with art and photo • write and edit for the web • maximize the value of social media • manage your career
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at aheisler@magazine.org or 212.872.3740.

From Town & Country: "One of the major downsides of summer is that it is the worst season for those suffering from FOMO. As you sit in your apartment, trying to figure how to make the best possible use of your day as you watch the hot sun pound against your windowpane, you can't help but feel like there are people out there whose social calendar is effortlessly filled with the kind of glamorous fun that one can typically find between the pages of a glossy magazine. Well, that's because there are."