The Association of Magazine Media

Monday October 5, 2015

Yankee Magazine Is Thriving As an Avatar of New England
In many ways, Yankee has been as consistent as the seasons since it was first published in September 1935. The family-owned magazine is run out of the same barn-red building in this town of roughly 1,600.
Conde Nast Makes Big Events into Snapchat Live Stories, Starting with Teen Vogue Young Hollywood Party
Anyone who opens Snapchat around the time of the Vanity Fair Oscars Party, for example, can watch a sponsored "Live Story."
Q&A with Rachael Ray Every Day Magazine's Lauren Purcell
“You’re not going to be surprised to hear me say that print is very important, I’m sure, but I will tell you why... Rachael’s books and this magazine are where she can deliver a message that she can be unbelievably passionate about over and over again, so that the message is really sticky.” Lauren Purcell, editor-in-chief.
At Newsstand: Guys, Get Your Fall Fashion Tips from These Print Magazines
Details, Esquire, GQ, and Maxim are among the magazines reviewed this week for their ability to deliver fall fashion advice.
Meredith to Partner with Pacific Magazines on Wedding Planning Website, Mywedding.com.au
“This is a major play for both parties in the $7.8 billion Australian wedding market,” Peter Zavecz, CEO, Pacific Magazines, said. “We are already Australia’s #1 wedding brand. This new online venture cements our market leading position by seamlessly connecting users with suppliers and offering uniquely personalized wedding experiences, whilst offering advertisers exposure to motivated consumers at a pivotal life stage.”
The New Yorker Expands into Tech, Radio and Streaming TV Magazine: Broadens Festival, Building Off Podcasts' Success
The 16th annual New Yorker Festival featured a roster of big-name speakers, panelists and performers from Toni Morrison and Patti Smith to Jason Segel and Billy Joel. One major addition to this year's festival will be Tech@Fest, a new slate of programming focusing on topics like cyber privacy, gaming and gene technology.
Q&A: with InStyle's Danielle Prescod —How to Pitch
Danielle Prescod, accessories editor at InStyle magazine shares some best practices for PR professionals who are interested in pitching their clients to InStyle and InStyle.com.
DPS 2015 + Top Gear: From Digital Edition to Sizzling Mobile App
“In just over two months, we are already seeing 44% of our readers visit the app daily and 68% are accessing it from a smartphone.” —Simon Carrington, Publishing Director, Top Gear.
Cosmo Names Kardashian/Jenner’s "America’s First Family"
Vice Magazine Compiles Powerful "Prison Issue"
Wolfgang Blau Named Chief Digital Officer of Condé International
Ronda Rousey Magazine Cover Sparks Controversy in Australia
The Cult of Accountability
How a Digital Publisher Fell Back in Love with Print Books
Publishers tap Twitter for Snapchat growth
Twitter Names Jack Dorsey As CEO
New York Times Passes One Million Digital-Only Subscribers
Consumers Still Leery About Digital Ads
What Is the Visual Web?
What Will Win the Ad War? Technology, or Creativity and Transparency?
Join magazine media executives from the areas of ad sales/business development, consumer marketing/audience development, content creation to learn, share and envision the future. Presented by MPA and hosted by qbeats. Seating limited - contact MPA for details.
Have your digital editions lost their edge? Are you ready to explore an entirely new approach to your app strategy (but don’t know where to start)? Join Adobe for a deep-dive breakfast workshop and hear firsthand about a dynamic app that delivers an always-on connection with readers and is designed to leverage vast amounts of existing content. Complimentary for MPA/ASME magazine media members. Learn more and register today. NYC.
Join MPA for a two-part webinar series featuring Janice Morris, Entertainment and Lifestyle News, Twitter (Oct. 15), and Robert Macdonald, Media Partnerships, Pinterest (Oct. 22). Sessions will include best practices, case studies and more. Complimentary for MPA/ASME members. See details and register today.
Register today for MPA’s digital conference featuring the magazine media and technology innovators who are working to harness the promise of mobile. New speakers include M. Scott Havens, SVP Digital, Time Inc. – and many more! Nov. 5, NYC.
October 21 - 22, 2015
ASME
Two-day seminar for junior-level editors on print and digital fundamentals. Learn how to pitch and assign • line edit • write display type • work with art and photo • write and edit for the web • maximize the value of social media • manage your career
November 05, 2015
Hearst Tower
The fastest growing magazine media audience platform today – mobile – is still largely untapped from engagement to monetization by magazine brands. Mobile Matters will bring together leaders in magazine media and the varied technology partners working to harness the promise of the mobile platform.
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at aheisler@magazine.org or 212.872.3740.

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