The Association of Magazine Media

Tuesday October 6, 2015

Bauer Scales Local Product Nationwide with E-Commerce Voucher Site
Bauer Media last week announced a new e-commerce platform, Dabbl, as part of its ongoing investment into digital products. The media company encompasses print and online magazine brands, including Heat and Grazia, and radio stations Kiss FM and Magic.
Social Media Buzz about Caitlyn Jenner Drove Readers to Vanity Fair Print Edition
Four in ten adults who read the July issue first heard about the Jenner cover on social media: According to special GfK MRI research about the Caitlyn Jenner (July 2015) issue of Vanity Fair, 40% of adults (ages 18+) who read the printed version of this issue had not read Vanity Fair in the previous 12 months – and 47% of these readers were between the ages of 18 and 34. In addition, 43% of July VF readers first heard about the cover on social media.
No Comments Allowed on Reddit’s New News Site: Upvoted
Reddit is trying something new. Tomorrow the company is launching a standalone news site, Upvoted, to capitalize on what it does best: surfacing interesting stuff from the Internet. Except for Upvoted, the interesting stuff will come from Reddit itself.
National Geographic and Visit Florida Partner for Content Hub
The content hub, called “Florida’s Pristine Parks,” is hosted on the travel section of the National Geographic Web site, and carries display advertising linking to, as well as links to NatGeo’s own branded travel service, National Geographic Expeditions.
Variety Taps Digital Marketing Vet Lawrence As CMO
Lawrence, who most recently was senior vice president-sales at ad technology software startup Aarki, will be responsible for Variety's global branding and communications strategy.
More on the Fabulous Beekman Boys' New Magazine
Reality stars Josh Kilmer-Purcell and Brent Ridge are taking their green mission to the newsstands with an all-new special interest publication with Meredith Corp. —Beekman 1802 Almanac.
Fortune Magazine Profiles Lex Luthor, “Man of Tomorrow”
In a bit of in-world promotion, Fortune Magazine has written up a profile piece on the fictional “wunderkind” Lex Luthor (Jesse Eisenberg), praising the revolutionary modernization of his namesake corporation, teasing new technological advances in the security field, and alluding to some pretty hearty daddy issues.
Vetements Spring 2016 at Paris Fashion Week: InStyle's Eric Wilson Quoted
More on Every Day with Rachael Ray Rebrands as "Rachael Ray Every Day"
More on Wolfgang Blau Named Chief Digital Officer of Condé Nast International
Legendary Spanish Editor Launching New Digital Publication
The Hill’s Top Editors Are Also Its Newest Columnists
Vice’s Motherboard Turns Off Comments
Dennis Publishing to Launch Free Health and Fitness Magazine
Styleite to Re-Brand As RunwayRiot, a Plus-Size Site with E-Commerce
How Mobile Apps Are Driving Digital Growth, in 5 Charts
Adapt or Get Blocked By Your Would-be Customers
Disguises —for Ads and for Devices— Are Becoming a Bigger Part of Mobile Ads
Where Content and Commerce Falls Short
Join magazine media executives from the areas of ad sales/business development, consumer marketing/audience development, content creation to learn, share and envision the future. Presented by MPA and hosted by qbeats. Seating limited - contact MPA for details.
Have your digital editions lost their edge? Are you ready to explore an entirely new approach to your app strategy (but don’t know where to start)? Join Adobe for a deep-dive breakfast workshop and hear firsthand about a dynamic app that delivers an always-on connection with readers and is designed to leverage vast amounts of existing content. Complimentary for MPA/ASME magazine media members. Learn more and register today. NYC.
Join MPA for a two-part webinar series featuring Janice Morris, Entertainment and Lifestyle News, Twitter (Oct. 15), and Robert Macdonald, Media Partnerships, Pinterest (Oct. 22). Sessions will include best practices, case studies and more. Complimentary for MPA/ASME members. See details and register today.
Register today for MPA’s digital conference featuring the magazine media and technology innovators who are working to harness the promise of mobile. New speakers include M. Scott Havens, SVP Digital, Time Inc. – and many more! Nov. 5, NYC.
October 21 - 22, 2015
Two-day seminar for junior-level editors on print and digital fundamentals. Learn how to pitch and assign • line edit • write display type • work with art and photo • write and edit for the web • maximize the value of social media • manage your career
November 05, 2015
Hearst Tower
The fastest growing magazine media audience platform today – mobile – is still largely untapped from engagement to monetization by magazine brands. Mobile Matters will bring together leaders in magazine media and the varied technology partners working to harness the promise of the mobile platform.
November 05, 2015
The law is changing as fast as your job description. Are you keeping up?
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at or 212.872.3740.
Golf Magazine: "We've had a lot of photo shoots, which means a lot of outtakes. We compiled the the best photos from our cover shoots over the years with everyone from Rory McIlroy to Adam Scott. Enjoy."